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International Marketing: The Southpaw of distribution

Posted on May, Tuesday 02, 2006 By Deepti Jain

South-India based distributor, International Marketing has become a significant channel partner in the region.

Contact : Hewlett Packard Ltd Hp Compaq India Ltd

1800 425 4999 , 3030 4499

1-600-425-7737 (Toll Free)

6Th Flr,Twr-D,Global Business Park

Mehrauli Gurgaon Rd

Gurgaon 122001

+(91)-124-2566111

'Catch them young' and this is what exactly Divaker Prabhu did when he shifted to IT business from tyre business, when IT in

Contact : Hewlett Packard Ltd Hp Compaq India Ltd

1800 425 4999 , 3030 4499

1-600-425-7737 (Toll Free)

6Th Flr,Twr-D,Global Business Park

Mehrauli Gurgaon Rd

Gurgaon 122001

+(91)-124-2566111

'Catch them young' and this is what exactly Divaker Prabhu did when he shifted to IT business from tyre business, when IT in India was still at a nascent stage. This transition led to the establishment of International Marketing in 1994.

Today, this Kerala based distributor is a well-known channel partner in South-India. Speaking to it VAR news, M.D, International Marketing, Divaker Prabhu said, "As IT was a new arrival in India during that time, I took it as an opportunity to easily penetrate into the market."

The distributor started with the business of floppy disk and cartridges and later moved to component business. Elucidating on this transition, Prabhu informed, "After being in to IT business for some time, we understood

all the intricacies of this business and therefore, switched to component business as it had scope for huge profits and good turnover."

With constant dedication and hard work, International Marketing grew and attained channel strength of 200 Kerala based dealers. The distributor has an impressive brand line comprising Samsung, HP, Compaq and Intel among slew of others.

Speaking on its channel initiative, Prabhu commented, "We are experiencing good growth in Kerala. We want to further penetrate this market. In order to implement this strategy, we will be appointing channel partners in the untapped areas."

For the current fiscal year, the distributor is planning to appoint 50-60 channel partners in Kerala. Last fiscal year, the distributor experienced 34 percent growth with annual sales turnover of 42 crores. With the addition of new partners, International Marketing is hopeful of achieving 38 percent growth with sales turnover of 52 crores.

On the question

of reasons for it success, Prabhu opined, "Good approach to dealers, fast logistics, quality of the products and loyal partners are the main factors behind the successful performance of International Marketing."

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 Comments

SARATH

Posted :December, Thursday 09, 2010

i want hp kozhikode dealer\'s contact number. because my hp USB flash Drive is not work properly.

Incharge

Posted :November, Thursday 12, 2009

Please give us the hp dealer or service persons in trivandrum or kochi as our hp plotter and printer is not in working condition.Contact No. )471 2706922.

biju

Posted :November, Monday 02, 2009

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anilkumar

Posted :October, Sunday 25, 2009

dear sir, i am looking for hp catrage all the new models near by trivandrum or kollom area can you please advice me by mail where is it avaliable so i can buy it easly without tensions or i have to keep my 3in1 copier a side. hope i will get positive resp

Hafees

Posted :October, Friday 23, 2009

I have taken my hp laptop from kuwait,but at present iam in kerala and there is some problem with my keypad..is there any way that i can solve this problem from kerala?