iVK Mobiles Takes Bottom to Top Route

Posted on February, Monday 06, 2012 By Jalaj Roy Choudhury

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ITVar News: What all are the latest offerings by your company in the telecom segment?

What motivated you to foray in to Telecom Segment?

ITVN: With leaders already enjoying a good market share, how are you ensuring that you gain some foothold being a latest entrant in the segment?
AKK: As I stated earlier, the best time to enter telecom segment is the time when one actually enters the segment. The annual market growth of over 10% is a very good sign for opportunity. Our strategy for good market share is to provide different and new innovative products at low cost to meet customer needs. We are the first to launch 3000mAh (iV171) and 4000mAh (iV198) battery phones with great sound and video quality. Our products come with Bluetooth with A2DP, wireless FM, Auto Call recording, 

ITVN: Your products are targeted towards which segment of consumers?
ITVN: How does the tablet market evolving today? What are the present day challenges that you see in this segment?
AKK: Tablet PCs is the future for 2012 and I expect total sales volume of about 1 million numbers. We are very passionate about the Tablet PCs. Most of the application developers will continue to develop lots of applications on Android open platform which is boon to industry but this will also be a challenge to manage Tablets hardware which can actually support the customer needs with so many applications. This may result gap in customer expectation to actual deliverables.  

ITVN: What kind of business potential do you think this segment has for a country like India?
AKK: Tablet PCs are future, I expect each person will be carrying 3G enabled Tablet PCs for interrupted voice and data transmission.

ITVN: How big would the tablet market for India? What new/emerging technologies do you expect to see in such devices in the next 3-5 years?
AKK: I expect market size of about 1 million for 2012 with exponential growth in coming few years. The coprocessor speed will increase and make tablet PCs more user friendly. WiMax will be a great tool to increase penetration of tablet PC.

ITVN: Where do you see your Company 3 years down the line?
AKK: We should be among the top 10 brand in India with own manufacturing base in India as well. I do expect that we will bring many new innovative technologies in my country.