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Canon Announces 'Hamaari Delhi' Campaign

Posted on November, Saturday 17, 2007 By itVARnews Staff

 

 

'Hamaari Delhi' high on Canon's radar as company launches new campaign for the metro.



Canon India Pvt Ltd

Toll Free No. 1800 180 3366, 390 10101

2nd Floor,Tower-A&B

Cyber Greens,Dlf Ph-3

Gurgaon-122001

Tel. : +(91)-12441600000, 1244160067

Canon India Pvt. Ltd, India's No 1. Complete Digital Imaging Company has re-inforced its focus on Delhi with the launch of a Delhi specific marketing initia



Canon India Pvt Ltd

Toll Free No. 1800 180 3366, 390 10101

2nd Floor,Tower-A&B

Cyber Greens,Dlf Ph-3

Gurgaon-122001

Tel. : +(91)-12441600000, 1244160067

Canon India Pvt. Ltd, India's No 1. Complete Digital Imaging Company has re-inforced its focus on Delhi with the launch of a Delhi specific marketing initiative - 'Hamaari Delhi' campaign. Under the new 'Hamaari Delhi' campaign, Canon will be investing in the Delhi and NCR regions through advertising, promotions, below the line activities and working towards more engagement with partners with the aim to increase Canon's presence and mind share in the Delhi and NCR region.

The campaign will focus on Canon's Consumer Systems Products (CSP) division that deals with the entire range of IT peripherals from Canon's stable. The two-month long campaign is being kick started on 19th November and will end on 31st December, 2007. The company expects this

focused marketing initiative to generate substantial business for CSP product range in the next two months.

Commenting on the new initiative, Alok Bharadwaj, Vice President, Canon India said, "We believe that customized marketing approach for specific markets are most effective in communicating with the consumer as such campaigns incorporate local flavours. Delhi continues to be one of the most crucial markets for Canon India. Our new Hamaari Delhi campaign is based on providing our customers in and around Delhi, value, as well as on delivering our promise of innovative products, uncompromised quality and reliable performance. We look forward to providing our customers with a more powerful and sophisticated experience in terms of product and service."

The new 'Hamaari Delhi' campaign has been poised on six key pillars of Canon in New Delhi: Canon Premium Partner engagement, increased thrust on corporate business, Engagement with Canon Empowered partners, Improved

and increased level of Service support, Customer engagement through experiential marketing and increased and consistent brand visibility through various advertising and marketing initiatives.

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 Comments

NKReddy

Posted :May, Thursday 17, 2012

Pl let me know the availability of Canon MP140 Printer inks in Hyderabad

girish

Posted :May, Tuesday 08, 2012

kindly convey me the price of canon xerox model IR 2420 and dealer of Bangalore.

Md. SADIQUE

Posted :March, Saturday 03, 2012

kindly convey me the price of canon xerox model IR 2420 and dealer of Jharkhand.

christopher

Posted :February, Friday 24, 2012

my digital camera when it statrs it shows LENS ERROR RESTART CAMERA and dont function . so kindly suggest what would be the problembr

prafulla

Posted :February, Wednesday 22, 2012

kindly convey me the price of canon xerox model IR 2420 and dealer of orissa