Nokia and ITC Ltd have recently entered into a partnership to provide new opportunities to rural Indian communities and farmers. This joint initiative, which will offer relevant, personalized agri services on the Nokia Life Tools, is aimed at enhancing the potential for sustainable livelihood creation and improving the quality of life of rural households.

As per the Memorandum of Understanding (MOU), Nokia and ITC will collaborate to offer Nokia Life Tools consumers enriched content available in ITCs e-Choupal network in the areas of commodity prices as well as updated information on the agriculture sector. Together Nokia and ITC will have the opportunity to reach out to a much larger audience and deliver relevant news, alerts on schemes and other information directly to hundreds of thousands of Nokia users who subscribe to Nokia Life Tools.

Speaking on the announcement, D. Shivakumar, Vice President, Nokia India said, We firmly believe that for Nokia Life Tools to really be effective and tranformational, we need to have partners who share Nokias vision of empowering people with the right tools. Our association with ITC echoupal would further enrich the Nokia Life Tools service and will provide farmers across states with the right information at the right time that will help them prosper and improve their own lives and also contribute to Indias growth.

S Sivakumar, Chief Executive, Agri-business, ITC said, We go a step further in the e-Choupal journey with this partnership to bring more value to rural India. Nokia Life Tools with its ease-of-use and local language capability, is a pioneering service that shares the ITC e-Choupals vision of  transforming the lives of farmers and their families. We are happy to partner with Nokia to co-create a larger reach and provide localised&personalised agri information including market prices, expert information & relevant news. This will no doubt help in creating progressive and empowered farmer communities.