S Tel Deploys Microsoft CRM Solution

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Deployed Microsoft Dynamics CRM solution to streamline its Customer Relationship Management...

S Tel, new entrant Indian GSM mobile space, announced that it has deployed Microsoft Dynamics CRM solution to streamline its Customer Relationship Management (CRM) and provide a seamless experience to its customers. S Tel, a joint venture between Siva Group and BMIC Limited, a subsidiary of Bahrain Telecommunications Company (Batelco), is looking at launching its services by year end in the largely unaddressed category C circle markets of Orissa, Bihar, Himachal Pradesh, North East, Assam and J&K. Deployment of this solution is expected to optimize customer service delivery through efficient management of day-to-day customer service and self care operations for S Tel.

Commenting on the deployment of the solution, Shamik Das, Chief Executive Officer, S Tel said, Tariffs are already competitive in the Indian marketplace. Therefore, quality of customer service is being seen as the real differentiator. We decided to go in for Microsofts comprehensive CRM tool so that we can

place customers at the centre of our business. This powerful software will enable us to build distributor, retailer&customer relationships as well as drive down costs and execute operations smoothly. In addition, it will allow us to deliver fast response to customers, accurate information and consistent customer experience.Moreover, given the solutions quick implementation time we expect to deliver superior customer experience right from the launch of our services, he added.

Commenting on S Tels choice of Microsoft Dynamics CRM, Sushant Dwivedy, Director, Microsoft Business Solutions, Microsoft India said, We are delighted to engage with S Tel, which happens to be our first customer in the Indian telecom space. We expect the solution to transform their customer service into a strategic asset by helping them gain a 360 degree view into customer engagements and information.