Kaushik Mitra, Director, Applications Channels, Oracle On Empowering Partners to Deliver Cost-Effec

• Email
• Print
• ( 0 )
• 

Oracle offers wide range of database solution to the companies as per their requirement and budget. Oracle Database has extended the productivity and business revenue by offering best needed solution to them. Kaushik Mitra, Director, Applications Channels, Oracle India talks to IT VAR News, on companys channel plan, market strategy and its wide range products.

ITVN: How do you see the potential of Indian market? Where do you see the new opportunities?
KM: Looking at the current market dynamics, todays IT solutions have to provide organisations with valuable insights that can enable smart decision making and ensure transparency for good governance. With this market landscape coupled with unplanned incidences and complex challenges confronting organisations, it has become important for them to reorient their businesses and look at technologies that will offer

practical benefits and a competitive edge.
Today, industries like banking, telecom, manufacturing, power and utilities and newer mature industries like retail, professional services like BPO/KPO, that were traditionally at the forefront of adopting technology are now in the second wave of IT adoption. They are moving beyond simple ERP modules towards niche IT implementations encompassing CRM, HCM, SCM, BI, SOA, ECM etc to support specific business functions.
ITVN: Has this downturn given new strength to your company? How you are managing your business in such downturn when selling solutions is a very tough task?
KM: With the economic slowdown, companies have become cautious about IT investments and there is greater emphasis on must-haves rather than good-to-have. Oracle, because of its solution portfolio, is very well positioned to deliver real b