Faisal Paul, Head ESS Marketing & Growth Initiatives, HP India On HP's Green Initiatives...

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HP has taken major initiatives and has deployed green solution in enterprises and data center to lower down the carbon foot print. Faisal Paul, Head ESS Marketing&Growth Initiatives, HP India talks to IT VAR NEWS exclusively and gives their step to build the planet greener. ITVN: What are the parameters for Green products? What should be the manufacturing standards?
FP: In todays market place, there are multiple certifications standards from neutral and government agencies. While there is no single Green IT standards, each of the standards defined by some of the bodies cater to different aspects of the issue.
One of the most popular standards for Green IT is Energy Star, which certifies the energy efficiency of products. Energy Star is a qualification from the U.S. Environmental Protection Agency (EPA). Here Approximately 1,000 HP products have achieved Energy Sta

r Qualification.
LEED (Leadership in Energy Efficient Design) is another important certification for Designing and running Data Centers. HP recently acquired EYP a company that specialized in Data center design. EYP built the worlds first LEED Certified data center.
HP is also the founding member of the Green Grid, which promotes the development of energy-efficient processors, servers, networks and other technology.
ITVN: How HPs product end-of-life programmes help consumers to save earth? FP: HPs product end-of-life programs, integral to our business strategy, benefit HPs business, customers and the global environment. When customers no longer have a use for hardware, we offer several end-of-life options. HP offers hardware donation, leasing, reuse and asset recovery services. Our goal is to recover a cumulative 2 billion pounds of electronics and print cartridges by the end of 2010. 20

years to recycle the first billion pounds. We expect to recover the 2nd billion in 3 years. This is the most aggressive recycling and re-use goal in the industry.
HPs return and recycling program operates in more than 50 countries, regions and territories globally. These efforts resulted in the reuse of 2.5 million products a year and contributed to more than 1 billion pounds (450,000 metric tones) of recycled electronic products and supplies since 1987. In our 2007 fiscal year alone, HP recycled 250 million pounds (113,000 tonnes) of hardware and print cartridges globally an increase of 50% over the previous year.
ITVN: How partners are taking up green products? Are they capable of selling it to consumers? FP: Channel partners play an important role in building awareness in the mid size customers. Challenges are the lack of awareness of the power and cooling requirements in the IT infrastruc

ture. Mid sized customers are not aware of potential DC footprint and the infrastructure requirement to bring alive the DC. Partner can provide coaching and advice in reorienting/ provide a new one in educating the customer on the requirement. They can build/ remodel a green data center based on their requirements. They will be able to demonstrate the value add the benefit of a bladed infrastructure which will enhance their value. They also have the confidence of a vendor supporting green initiatives with products that support the cause. Channel partners are in the initial stage of Green IT adoption. There are sporadic instances of adoption/ implementation by partners. Lot of education needs to be building in amongst the mid market and growing businesses. Only large enterprises are aware of the Green concept and are already going in for implementations.
ITVN: What awareness campaign you plan to organise for partners or consumers?

FP: We have on going programs like training/ product launches/ certification programs to reinforce the Green message. With the Balde solutions, we talk on the advantages of Green products, power & cooling technologies, walk them through the product benefits and so on. Our training programs like Thank god its SAN day & Simply StorgeWorks for breakfast are some of the partner training programs where HP builds immense awareness for Green IT   ITVN: What about the consumers perception? Are they aware enough to buy and ready to pay for this?
FP: India has received a lot of hype in the market in understanding Green IT & its drivers. On adoption, customers are asking for power efficient systems as power & cooling costs are rising. Vendors like HP are launching products with green message with perform considerably on the power and cooling costs saving.  HP is ensuring that all i

ts products reduce carbon footprints and reduce cost of IT.
With the non availability of Green IT standards in the market, consumers in India are using Green Products as per individual requirements & understanding. HP as a part of SNIA (Storage Networking Industry Association (SNIA)), a non-profit organization spanning virtually the entire storage industry in India, has taken it up internationally to arrive at a standard policy for Green IT. They have a task force to take a look into the Green storage aspect. They are evaluating parameters to gauge carbon emissions.

ITVN: What is HPs contribution in reducing carbon footprint? FP: HP, with its broad portfolio and extensive partner relationships, leads the industry in reducing carbon footprint, limiting waste and recycling responsibly. Our goal is to reduce the combined energy consumption of our

operations and products by 25% below our 2005 levels by 2010. HP pledged to reduce emissions from operations and the use of its products by six million tons below 2005 levels by 2010. In addition, we committed to reduce energy consumption by 15% in our operations from 2005 levels, while achieving a 25% reduction in the energy used by our products and operations combined below 2005 levels by 2010.
HPs Bangalore research datacenter is a full scale, research tested that has reduced greenhouse gas emissions from consolidation of 14 labs down to one. Its intent is to develop a control system that provisions power, compute and cooling precisely based on the need - not just cooling. This way, about 7,500 tonnes of greenhouse gas emissions are saved annually by this HP datacenter. This is key if we are to solve the energy issue around all of the datacenters in the world which, in their totality, consume approximately 20GW (gigawatts) of power in our estimate (5000 da

tacentres world-wide requiring 2MW for powering the hardware and 2MW for cooling). This is 175 million metric tons of CO2 emission per annum.
HP believes, Industry groups are making progress on establishing best practices, but end users are struggling with the complexity and scope of the challenges in their facilities.