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Faisal Paul, Head ESS Marketing & Growth Initiatives, HP India On HP's Green Initiatives...

Posted on August, Friday 21, 2009 By Rajeev Ranjan Jha

HP has taken major initiatives and has deployed green solution in enterprises and data center to lower down the carbon foot print. Faisal Paul, Head ESS Marketing&Growth Initiatives, HP India talks to IT VAR NEWS exclusively and gives their step to build the planet greener. ITVN: What are the parameters for Green products? What should be the manufacturing standards?
FP: In todays market place, there are multiple certifications standards from neutral and government agencies. While there is no single Green IT standards, each of the standards defined by some of the bodies cater to different aspects of the issue.
One of the most popular standards for Green IT is Energy Star, which certifies the energy efficiency of products. Energy Star is a qualification from the U.S. Environmental Protection Agency (EPA). Here Approximately 1,000 HP products have achieved Energy Sta

r Qualification.
LEED (Leadership in Energy Efficient Design) is another important certification for Designing and running Data Centers. HP recently acquired EYP a company that specialized in Data center design. EYP built the worlds first LEED Certified data center.
HP is also the founding member of the Green Grid, which promotes the development of energy-efficient processors, servers, networks and other technology.
ITVN: How HPs product end-of-life programmes help consumers to save earth? FP: HPs product end-of-life programs, integral to our business strategy, benefit HPs business, customers and the global environment. When customers no longer have a use for hardware, we offer several end-of-life options. HP offers hardware donation, leasing, reuse and asset recovery services. Our goal is to recover a cumulative 2 billion pounds of electronics and print cartridges by the end of 2010. 20

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