Naveen Rakhecha, CEO, South Asia, Cartridge World on Comapny's Expansion and Channel plans...

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Understanding the vast opportunities in Indian cartridge market, Cartridges World, the retailer of printer cartridge refilling services, plans to open 250 retail stores by 2011. While talking to IT VAR News, Naveen Rakhecha, CEO, South Asia, Cartridge World, gives an insight of the companys entire expansion and channel plans.

ITVN: How do you see cartridges market in India?

NR: The cartridge refilling and remanufacturing business is growing at brisk pace. Globally the printer cartridges industry is said to be about a USD 101 Bn opportunity. In India, the industry estimates reflect that printer consumables are a Rs. 2500+ Crore opportunity growing at over 30% YOY with no saturation point in view in the distant future. A distinct need-gap existed in the Indian market. There was a need for OEM quality in affordable price option. This is where Cartridge World brings its offering to the customers. Cartridge W

orld is offering 100% money back guarantee on refills with OEM like performance at a fraction of the cost.

ITVN: What is the expected growth in the year 2009? How do you see the unorganized sector involve in selling cartridges?

NR: The Indian market was polarized. OEMs were offering quality at a high price and the largely unorganized refill market was offering cheap but poor quality alternatives. Ink which is an engineered product was being treated as coloured water and cartridges as dumb containers. Quality suffered because of use of generic raw material and process. Cartridge World offers OEM quality at an affordable price to its customers.

India is tipped to become the largest Internet using country in the world by 2010. This will further boost the printer and printer cartridges industry; after all 61% of printing activity is globally attributed to the Internet.

One might see the gradual p