Indigo Prints Smart Pvt Ltd,Well known in the cartridges refilling and manufacturing industry, offers quality products under the brand name Formujet. It has earned a remarkable presence in the market with best and consistent quality of products. Indigo has in-house test facility for all inkjet and laserjet components and offer best quality solutions for remanufactures.

The company offers entire printing needs of all consumers under one roof. It also fulfils the requirements of re-fillers and resellers. While talking to IT  VAR News on the cartridges market in India, Shashank Ruiwale, Managing Director, Indigo Prints Smart Pvt Ltd says, Indian cartridges market has tremendous growth potential. The after market industry is also growing at a steady space. However, keeping up the latest technologies and new products, the OEMs are throwing challenges to us with the introduction of new printers with more complicated technologies.

Apart from inkjet inks, toner powders and other accessories, the company offers compatible cartridges for Epson Picture Mate 210/250 (T5852) and toner powders for HP CP 1215/1515 and inks for Brother inkjet cartridges/CISS. The latest additions in this product range include Toner cleaning machine which can clean dust particles as small as 1 micron, fixtures for CLP 300/ Xerox 6110 toner cartridges and also cap opener for inkjet cartridges.

Indigo believes in promoting the business both ways whether through channel as well as to sell the products on one to one basis in unrepresented area. He says, Our strategy is to reach out to even the smallest customer, through our distributors or directly. We want to pass on our rich technical know how to all our partners. We have a strong chain of distributors who are loyal to our brand Formujet and they are very active in spreading our products to every corner of the country. The company is also planning to strengthen the channel base through appointing new partners. We are offering our franchise in the market which can reap huge benefits for the franchisee in terms of financial gains, technical updates and also gaining new customers, he says.

Liquidity crunch is one of the major challenges currently market is facing. To cope up with market slow down, he suggests, We advise our partners to spread awareness of our brand Formujet, stress on the quality of our products every time and all the time. This would reflect in sales and thereby profiting the partner. We promote our partners to tap corporates and government offices through AMCs for refilling of cartridges, thereby saving the cost of cartridges for the customers as well as protecting the environment.