Ramprasad S M, Business Manager, Consumer Product Group, Epson India On Tapping SMBs

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Ramprasad talks on Epsons plans and strategies to tap SMBs...
ITVN: What are the cost effective networking printing solutions and services do you have for SMBs? How these solutions benefits SMB customers?

RSM: We have recently launched The Epson Stylus Office series. The new Epson Stylus Office T30, T40W, TX300F and TX600FW are Epsons latest business printers from this series which are engineered specifically to meet the needs of SMBs. This range of printers is going to change how SMB's view their printing requirements. The Key aspect of Epson Stylus office Range is its Speed and cost efficiency combined with superior Wi fi technology which improves the overall productivity of any SMBs. The speed is comparable if not quicker than equivalent Laser printers and the cost efficiency is superior. This combined with a host of features makes it an extremely sensible investment for any SME

. We believe that the launch of the Epson Stylus Office will be able to help SMEs maximize value from every print through its laser-like speed, laser-like print quality and innovative multi-function features at a reduced cost.

ITVN: How Channel should plan effectively to sell printers to SMBs?

RSM: The Key aspect of selling to SMB is to understand the correct requirement of them & giving solutions which will take both short term as well as long term interest of SMB in mind. Therefore the information&Knowledge of the customer as well as the products is one of the key aspects which the channel should have to address to this segment

ITVN: How can a SMB customer choose which printer is best suited and provide value adds?

RSM: In the present economic slowdown cost reduction and maximising productivity are very important for any organisation especially for SMBs. T