Face Pressure with a Smile

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Meeting targets in a tough market scenario can lead to unnecessary pressure, work that around for your benefit.

Its a competitive market scenario out there. With the slowdown, keeping your head above the water can be quite a task. As a partner with dropping margins, you might even be tempted to give it all up.

As a reseller or even a distributor, with diminishing margins, and lessening customer interest, the pressure to meet targets can be tremendous. Instead of shying away from the pressure, you should learn to thrive in it. According to a report in Harvard Business Review pressure can actually bring out the best in elite performers. Most can benefit from the situation with careful planning. Instead of going all out, set up small targets that are easily achievable be it a business or a sales target. This helps in boosting your morale in these failing times. It works this way, once you achieve a small target, your sense of achievement improves, and this also boosts your confidence. As a result your zeal to do better gets a fillip.

To be the best at your business, to stay o

n top you will have to be prepared to accept a certain level of high-stress situation. For achievers, research shows that this can actually be the driver. The need to perform can push you from inside. In fact vendors are smart enough to recognize an achiever and add extra pressure as well as better incentives to bring out your best.

Motivation is the second thing that can help you stay ahead. It has to be from inside so as a reseller you have to be focused on igniting motivation in your sales team, and strategies. Set your key goals, and they go about planning to reach the target. Sometimes your innovative ideas may not gel with your principals, but that does not mean you stop trying. All you need to do is work your own level of pressure on the vendor, and put your mind to it to achieve your goals.