Anil Bakht, Managing Director, ESS on current ERP market scenario

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Acquiring new customers in this downturn has become a challenge"
A recent IDC study on ERP states that the future of ERP market consolidations will revolve around the small to medium-sized business market segment and certain verticals such as manufacturing, retail and wholesale and distribution that are more susceptible to structural changes, including user willingness to replace legacy systems to boost competitiveness in an age of globalization. With growing businesses clearly seeking tools to make themselves more productive the need for cost effective ERP solutions can never be over emphasized.
Eastern Software System (ESS), Indian ERP company offers its products and services in over 25 countries including India, S.E. Asia, Africa, Middle East and Latin America. Anil Bakht, Managing Director, ESS talks to IT VAR NEWS on current ERP market scenario and companys plans and strategies to tap ERP market.

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ITVN: How do you find ERP market at this economic downturn scenario?
Anil Bakht: Acquiring new customers in this downturn has become a challenge. Most companies are not investing in IT at the moment, they are all conserving their cash.
ITVN: Have you planned or offer any new ERPs keeping downturn in mind?
AB: ESS has been concentrating on improving its package ebizframe for a number of years. We continue to invest in building enhancements and adding new features at all times. Keeping the downturn in mind we are advising our customers/ prospects to hold off on additional customization for as long as possible.
ITVN: Most of the vendors have changed their strategies in major or minor way tapping the market in current scenario. What have been your strategies?