Softmart Bags Kaspersky Distribution for North

Enhancing product portfolio is the only key to tap maximum market share. It also helps to make a strong and wider market reach. Softmart, a well known distributor for software also believes in same strategy to beat the competitors. Recently, the company bags the distribution ship for Kaspersky Internet Security 2009. While talking to IT VAR News on this recent association, Alok Gupta, MD, Softmart, said, "We are pretty happy and looking for a long term association with Kaspersky as Zoom Technologies Ltd has appointed Softmart as a distributor for the entire north region. We are now selling Kaspersky Internet Security 2009 (3 users) boxes and would be thriving the need of the consumers who look for the alternatives."

 
The Kaspersky claims to recognize value for money and has established a great repot in the customer's mind. "Kaspersky has revolutionized the Internet security market through its promises to offer value for money. It has been delivering the best quality in much affordable price. Consumers prefer to use Kaspersky over other big names because of the superb performance it has delivered for Internet security," Alok told. He also said that this antivirus is giving a stiff competition to other big brands as it's been 80% cheaper than other brands and possess best quality.

 
Softmart is very committed to promote use of licensed software among consumers and stop piracy from the market. "Today about 80% of internet users doesnt buy genuine software or use free or trail version antivirus. One of the reasons is being the cost factor to use but Kaspersky has changed the myth and offering best quality product on very low cost. The consumers are becoming aware for this product which understands their need and affordability," he informed.


Softmart will be distributing this product in the entire north state which includes Punjab, Haryana, Himachal Pradesh, Uttarakhand, UP, Rajasthan, Jammu&Kashmir and Madhya Pradesh.