Dell Goes Aggressive in Chennai

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Adoption of good strategies and its upgradation as per the changing trends in market is the key to success in the realm of business…

IT industry is passing through cutthroat competition and it tightens day by day. In order to capture more market share, the IT players are moving forward with impeccable calculations. The slipping of one company will be beneficial for another, so, the players are very careful while introducing a strategy. While analyzing the Chennai market, we came to know that Dell has defeated the market of HP laptops.   
"Dell is amazingly doing well and more and more people coming forward to buy it. Previously I was dealing with HP, Compaq, etc, but now I am concentrating on Dell. I am also a distributor of Intex products but, seeing the popularity of Dell, I am planning to deal Dell exclusively. The consumers are attracted by the colour choices, design, quality, etc of Dell and they have now overcome the market share of HP in Chennai market," told Janardhanan, Director, Stip Ltd, T Nagar, Chennai.  
The success of Dell in Chennai market shows that the company has succeeded to regai

n the confidence of the customers. By introducing a range of products in different design and colour, Dell is creating a storm in laptop market. The success of Dell in Chennai market is the outcome of a combined effort.  
"Dell is a big success here because of their collective effort. They are introducing a range new models which is differentiated by colours and design. The Dell laptops are also come up with high quality in affordable price. The price of laptops of Dell and HP are almost same, but over HP, Dell has lots of qualities. So, more and more people demand Dell laptops here," told P N Prasad, President, Confed-ITA.   
"While HP erected one stall in the recently concluded Salem IT Show, Dell came up with 15 stalls. This itself shows the acceptability of Dell here," Prasad added.  
According to A Muthuswamy of Softech India Computer Systems, Madurai, "The market for Dell laptops is improving very fast and now it has overcome the market share of HP. The st