Panasonic Launches Water, Shock & Dust Proof Digi Cam

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With Avchd Lite Hd Video Recording Capabilities

Panasonic introduced the LUMIX DMC-TS1, its first waterproof, shockproof and dustproof digital camera to also feature AVCHD Lite High Definition (HD) video recording capabilities.  The TS1's tough and rugged design makes it the ideal choice for active users needing the ultimate hybrid for capturing both still and motion images during outdoor activities.  The LUMIX TS1, with a 12.1 megapixel resolution, features a 28mm wide-angle LEICA DC VARIO-ELMAR lens, a 4.6x optical zoom and Panasonic's proprietary iA (Intelligent Auto) mode, making this an easy-to-use, yet powerful camera that packs advanced imaging features.   "Many consumers are hesitant to take their digital cameras on outdoor activities like skiing, hiking, boating or even a day at the beach, for fear it will be damaged.  With the introduction of the LUMIX TS1, we offer a digital camera with a rugged design that consumers can feel confident using in these tough environments," said Davi

d Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. "Even more, with the ability to take both beautiful high-quality still images and High Definition video, with AVCHD Lite, the TS1 offers a powerful one-two punch to capture memories that can later be shared with friends and family."  The TS1 is waterproof to a depth of 10 feet, shockproof from falls up to 5 feet, and dustproof.  With its rubber padding, reinforced glass and carbon resins inside the camera, the TS1 features an airtight body protected against water immersion, dust and sand.   Starting at the 28mm wide angle, and zooming up to a useful 128mm in telephoto, the TS1 gives users the flexibility for a variety of shooting environments – especially underwater, where movement is often restricted and the angle of view becomes important for composing shots.  The TS1 also features a 2.7-inch, 230,000-dot Intelligent LCD with a wide viewing angle, e