Making Most of Low Footfall

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During these uncertain times attracting the consumers with just offers will not do, make buying a value proposition.

The overall market will be more or less flat, as consumers remain cautious about spending the fast vanishing money. In fact going by certain industry reports, you are most likely to face very similar problems in making sales, as you did last year.   Despite government sops, and expected market pick up, most consumers are bound to remain wary of spending on things that they consider secondary to their lifestyle. IT still remains that.   Take heart, selling this year may not be as easy, but you can definitely meet your targets if you play your cards carefully. Here are few pointers:   Work with your vendor to rework your set sales target. You will need to get candid with your vendor partner in terms of what you can achieve and what you cannot.   Once this point is settled, you will need to brush up your and your team's people's skill. It's not enough to know about the product. How you present the information is the key.   Train your

team to understand exactly what the customer is asking for. Instead of push selling strategy, create a pull situation on the client side. For that you need to understand what the customer wants.   Don't just state the specifications to the customer. Explain how each feature will benefit and meet the required need. Demo, demo, demo. No matter, how many times the customer asks just showcase the product. Show off each feature. That's the only way you can convince the client.   Instead of sounding desperate to sell, make it seem as if it is the machine that will answer the customer's every IT need at home or at office.   Show the value of the product in terms of how it will make the customer more productive, and how it will make life easier.   Once value is shown, you will have a convinced customer, who will not shy away from coming back for more.