Tough Time Never Last: Vendors and Distributors Hopeful

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We brings you the vendors concern and initiatives with moral boosting suggestion so that you as a channel can get some insight to remain focused.

There has been a lot of talk about the impact of recession through out the globe and India is no more any exception. Every sector has been adversely affected by this downturn which can be calculated by the Sensex crash as market has lost almost 60% of capital. This all has been more done by the panic rather than the impact of recession. IT market, which is the backbone of the Indian economy, has been observing a marginal impact because few growth driving verticals are going for cost cutting or they are not ready to invest more in building new infrastructures. But now it's really time to stand together to fight with the ongoing crisis so that the partners and the channel could survive in this tough time.
The impact of economic crisis can not be ruled out now as the partners, resellers and retailers are finding it very difficult to maintain the growth. So to uplift the sentiments in channel community, we brings you the vendors concern and initiatives with moral boosting suggestion so

that you as a channel can get some insight to remain focused despite the ongoing economic crisis in the market when there are no buyers.
United against downturn
Initially no body wanted to talk about the impact of the economic recession on the IT market but now as the tough time is supposed to last for coming fiscals, companies have started to show their concern for their channel who seeks their support at this crucial time. "Economic crisis is impacting IT Hardware business too as the global recession is affecting Indian economy partly. Western world is withdrawing their investments and reducing imports from Asian Continent. This is resulting in tumbling of the stock and property market followed by reducing demand in Exports. This has further effected depreciation of Indian Rupee which increased the cost of IT Hardware," says, Suresh Pansari, MD, Rashi Peripherals.
While talking about the cause for such impact on IT market, Tushar Sighat, VP, Opera