Panasonic Unveils Lumix DMC-G1 Interchangeable Lens Camera

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Camera Features Portability, Ease-of-Use and Colorful Blue and Red Models For Personalized Style and Active Lifestyles.

Panasonic announced the Micro Four Thirds system camera, the LUMIX DMC-G1. Company claims it is world’s smallest and lightest digital interchangeable lens camera, weighing in at approximately 385 grams (0.85 lbs). Based on the new Micro Four Thirds System standard, the Lumix G1 eliminates the internal mirror structure that defines digital single-lens reflex (DSLR) cameras, thus reducing the size and weight by nearly half. With the mirror-less system, the G1’s flange back, which is the distance between the mount and the image sensor, has been reduced from 40 mm – as specified in the Four Thirds System – to approximately 20 mm. 
The new Panasonic Lumix DMC-G1 will enhance the advanced photo quality and flexibility made possible by the Four Thirds System, and with its innovative design, consumers will appreciate the portability of a smaller camera body and lenses. The G1 will be available in mid-November as a kit with the new Lumix G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S lens.&n

bsp; Also available in November, and announced today, is the Lumix G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S.lens.
“With the Lumix G1, we are filling a void that has existed for a long time in the digital camera market, because consumers wanted the power of an SLR, but previous models were bulky and inconvenient,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company.  “The Lumix G answers this challenge as consumers can benefit from the flexibility of changing lenses; a quick Auto Focus; and a sensor that produces high-quality photos.  By packing all those powerful assets into an extremely compact body with easy-to-use features familiar to point-and-shoot users, we are excited about G, as it brings new possibilities to the consumer.”
The G1 introduces a new Contrast AF (Auto Focus) function that is not only accurate and easy to use, but also very fast. Users can choose from a wide-range of AF modes, including multiple-area AF with

up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking. In the 1-area AF mode, the AF frame size can be changed by simply turning a dial. The G1 also has a Quick AF function that begins focusing as soon as the user aims the camera – no need to wait to press the shutter button halfway. This provides quicker focusing that can help capture the subject before the crucial moment passes.
Pricing for the Panasonic Lumix DMC-G1 and its Micro Four Thirds accessories will be announced in early October.