PNY Technologies To Expand Base In India

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US based PNY Technologies is looking at expanding its operations in India.

US based PNY Technologies, a leading graphic card manufacturer and supplier is looking at expanding its operations in India. The company's core strength lies in retail business and it plans to start business with all existing retail chains in India like Subhiksha, The Mobile shop, Vishal Mega Mart and more. Very Soon, the vendor will have Direct Service Centers for consumer so as to provide local warranty.

Speaking to itVARnews, Pankaj Jain, Country Manager - India, PNY Technologies, said, "PNY is geared up to take the competition from other players in India. Actually speaking, Indian market still has room for good quality players. PNY is No.2 Brand in US and Europe. Here in India, we will capture this slot within short span of time."

"Very soon we will appoint channel network in A, B and C class cities. Our product will be available in all parts of country through channel. Delhi and Kolkata channels have already started selling PNY," he added.

The company

plans to build awareness about its products through programmes and trainings focussed on selecting and judging quality memory. "We will be only concentrating on quality. We might face problem with selling quantity, but this would result in awareness of consumer. Now channel had understood that selling low quality product results in heavy warranty issue," added Jain.

PNY currently is operational as a liaison office in India and is working through import partners and national distributors. "We are currently moving with a single National Distributor, Kolkata based Balaji Solutions which has two operational branches. In 2008, we expect to sign new ventures," informed Jain.

PNY is a leading manufacturer and supplier of computer graphics accelerator cards for consumers and professional graphics boards for professionals, memory upgrade modules, Flash Media and Flash peripherals.

PNY targets specific groups of computer enthusiasts, including the youth market, computer pr

ogrammers, systems designers, digital animators, engineers, presentation professionals and graphic artists. In tailoring its product lines to these specific consumer groups, PNY has built substantial brand equity, and established meaningful relationships with retailers and consumers alike.

The company further supports its dealers and customers with toll-free technical support, a lifetime warranty and an unwavering commitment to customer satisfaction.


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