LG Introduces Training Program For Dealers

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LG Electronics India has recently rolled out a training program for the sales dealers.

LG Electronics India Pvt. Limited (LGEIL), has recently rolled out a training program for the sales dealers. Under this program, the company trains, qualifies and authenticates their sales dealers as service dealers. These dealers are called SSDs (Sales-cum-service dealers).

As part of the SSD program, one of LG's most innovative channel training programs, the company has been conducting service-training workshops for dealers. The workshop is focused on equipping the sales force with service knowledge in order to better serve the consumers and expand their reach into deeper pockets of the country.

Commenting on the initiative, R. Manikandan, Business Group Head, IT Division, LGEIL, said, "The trade partner's commitment and focused approach has a critical role to play in making LGEIL a brand name to reckon with. Our objective is to impart training to them in order to develop their skill-sets. We want our partners to sell value to the customer and not just products.

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He opines, "It is time, that partners expand their area of operations and add values to their selling process. This Sales & Service Dealership initiative will not only help the partners keep their customers happy, but also help them generate more revenue and thus enhance his profitability. Understanding the fact, every brand owner has a role to play in enhancing the channel profitability; LG takes the lead in the same. Thus the customer & the partner both being happy, it is a win - win situation to all in the value chain."

This certification program is on-going and the most recent one has been conducted at Ahmedabad on 23rd October 2007, where 10 SSDs were appointed.