Now Book Movie Tickets On Your Mobile

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Tagit with its development base in India, announced that Mobile phone users in India will now be able to book movie tickets in all Cinema Halls owned by AdLabs.

Tagit, a Singapore based mobile commerce company, with its development base in India, announced that Mobile phone users in India will now be able to book movie tickets in all Cinema Halls owned by AdLabs, the country's largest chain of screens, using a unique solution called Mobile Box Office which enables users to book tickets, make payment and even select seats using their mobile phones!

All you need to do to block your seats for the latest releases like JAB WE MET and NO SMOKING, is to send an SMS to a predetermined number, download an application which guides you through the whole process, right up to blocking your seats. The system runs on GPRS, giving users a seamless and effortless way of navigating content which is being dynamically updated in real time from Adlab's website.

The confirmation of the booking is sent directly to the user's phone in text form. Thus no more standing in queue, no more multiple trips to the cinema, and no more buying tickets in

the black.
The Indian movie business is experiencing annualised growth rates of about 30 per cent.

In 2006, Indian films grossed about USD 2 billion, up from USD 1.5 billion in 2004. A Price Waterhouse Coopers forecast expects revenues will leap to more than USD 4 billion over the next five years. About 30 to 40% of these revenues are from multiplexes, which makes mobile ticketing an attractive proposition.

"With the largest film industry and the largest number of mobile users, India is the ideal place to roll-out this solution," says Shankar Narayanan, co-founder & president of Tagit. "The mobile phone is probably the one product that has successfully bridged the digital divide and solutions like ours, help the mobile users benefit from internet services, which were till now the preserve of only PC users." Elaborating, he mentioned that the service has found ready acceptance among cinemagoers of another major cinema chain which has introduced the service. "Our solut