Experian Launches Demographics Online

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Experian for the first time is providing marketers with instant online access to markets and businesses.

Experian, the global information solutions company, is for the first time providing marketers with instant online access to one of the world's largest and most powerful sources of information on consumers, markets and businesses.

Demographics Online (www.demographicsonline.com) – a totally new online market analysis and customer profiling service – is a simple web-based tool that allows users to profile their customers, analyse local markets, produce simple reports and generate clear maps. It draws on Experian's vast and unique data resources, including consumer and market demographics, economic forecasts, media and product consumption, to provide a detailed and comprehensive understanding of consumers and local areas.

Through Demographics Online, users can gain greater insight into their customers using Experian's award winning Mosaic UK consumer lifestyle classification. They can define, profile and report on a sales territory or trade area using Experian'

s unique range of local market information and they can compare and rank areas of the country to locate potential new customers by store catchment, local media region or postal geography. Using clear visualisation tools, they can also map the location and coverage of their customers, sites and competitors.

Demographics Online is available to use right now, free of charge for a limited period. This free trial provides the option to define and map local areas and includes access to Experian's 'Summary Demographics' report pack.