Neoteric To Distribute Moser Baer Products Across India

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Moser Baer is looking to capitalize on Neoteric's market reach and well-established network across India.

Moser Baer, one of the most successful manufacturer and an established name in Optical Media Storage (CD / DVD), is now moving forward with a clear focus to become a successful player in the IT Hardware and Peripheral space. Moser Baer the Indian Global Brand is looking to replicate the success they have had in the Media storage space to their IT peripheral product line.

To ensure they achieve this they have tied up with Neoteric Infomatique Pvt Ltd for distribution. Moser Baer is looking to capitalize on neoteric's market reach and well established network across India. neoteric will now distribute Moser Baer product line of Optical Disc Drives (ODD), USB drives, TFT Monitors, Ext. Hard Drives and Memory Cards.

Announcing the tie-up Sudip De, Asst. General Manager, Domestic Marketing Moser Baer said, "Moser Baer has a clear focus to become a leader in the IT Hardware and Peripheral space. We have chosen neoteric to partner us in our endeavor; we look to neoteric

's distribution expertise and market reach to help us achieve this."

Speaking at the occasion Sanjay Zadoo, Vice President sales and Marketing, Neoteric Infomatique pvt. ltd. said, "Our understanding of PC components and peripheral business combined with the strength that we have in terms of geographical reach across India, we plan to take this business to new heights."