Supertron Enters Surveillance And Storage Vertical

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Supertron Electronics Limited is all set to launch its own Supercomp branded range of Digital Video Recorder (DVR) Cards.

Supertron Electronics Limited, the Kolkata based IT products distribution and service provider giant, is all set to launch its own Supercomp branded range of Digital Video Recorder (DVR) Cards.

Although the products are available with the same features and quality of multinational brands, they come at a much affordable price point. And unlike the cheap Chinese pretenders where the Solution Provider gets no warranty or RMA support, Supertron will provide immediate RMA and Service Center support all India.

As a major thrust towards surveillance and storage business, Supertron has already announced its Enterprise Appication Vertical in the organization headed by Product Manager (surveillance & storage) Sudipto Gupta. Based out at Bangalore, Gupta has vast experience of more then 14 yrs in the Surveillance Business and Storage business and will be driving this business with Zeal from the front for the organization.

According to Gupta, "Our products are positi

oned for all kinds of users - Petrol pumps, SOHO, SMB, Bank branches, Warehouses, Retail store chains, any place where cash is transacted or kept - virtually anyone who feels that a closer watch should be kept on their premises or feel that there is something unacceptable going on."

The initiative by Supertron to enter with its organized distribution muscle into a largely unorganized industry is an effort towards bringing transparency in pricing, assured service, reduced product risk and overall price reduction.

Supercomp products come with a 12 months conditional warranty. Supertron is now creating a national network of Registered partners (CCTV solution providers) through whom Supercomp products will be available to the end-customer. The strategy is to acquire 20 percent market share of the 12,000 DVR market and hold on to it. Additional support such as regular training programs in new technologies, pre-sales support and key account development assistance will also be p