Supertron Opens Branch In Cochin

• Email
• Print
• ( 0 )
• 

Kolkata based Supertron Electronics has recently forayed into Cochin.

Keeping up with its promise of opening up new branches and going closer to the customer, Kolkata based leading IT distribution house Supertron Electronics limited, has recently forayed into Cochin.

Vibhor Agarwal, Director Marketing, Supertron Electronics Ltd, announced the same, "This is part of company's business plan to take concrete initiatives to penetrate B, C and D class cities. Cochin becomes the newest branch office for Supertron after Dehradun and Chandigarh." He added that Cochin branch would be taking care of entire Kerala, which is very mature, and tech savvy market.

Speaking on the occasion, V.K. Bhandari, Chairman & Managing Director of Supertron Electronics Ltd said, "With the non-metros offering more growth but less competition, the principle focus of Supertron will be in providing its partners with better support in terms of logistics, product offering & warranty over all a profitable business proposition for the partners. We aim to have better

channel engagement at all levels like retailers, SI and dealers from smaller towns."

Supertron had introduced SUPERCOMP, its in-house PC Component & Life style products brand, about eighteen months back, which has been positioned as a Value Brand. After receiving encouraging response in metros & allied cities Supertron plans to spread the SUPERCOMP brand in newer towns and cities with full force in coming months.