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After two successive years of CBF (Channel Business Forum), India's leading Value Added Distributor, Rashi Peripherals Pvt Ltd announced its plan for CBF III. The series of events titled this year is 'TRENDz' with a focus on imparting knowledge to partners on the upcoming technologies and to equip them do business more profitably.

CBF is a platform to educate channel partners in the upcountry markets on the technological trends and businesses and help them grow in the value chain. In one of the most exhaustive marketing campaign, CBF III this year will travel to 51 cities in 48 days spanning 22 states across in C, D and E class cities.

Announcing the CBF III, Suresh Pansari, MD, Rashi Peripherals Pvt Ltd said, "It's been our constant endeavour to keep updating the partners in the upcoming markets. The series of events this year is going to prove a common platform for the partners and participating vendors wherein they will not only get to know more about the market developments but will also get a chance to see some of the cutting edge technology products."

CBF III is third consecutive event of the CBF series of events. The first year of events in 2005 with a theme of 'Branded v/s Assembled' travelled across 39 cities. Last year was titled 'Digital Vision 2006 and Beyond' with a focus being on the changing IT digital scenario that covered 40 cities.

Highlighting the uniqueness about the event, Navinder Singh Chauhan, Head Marcom, Rashi Peripherals said, "Today the markets are expecting high growth in the C, D and E class cities. We are specifically focusing on the upcoming markets, wherein some of the cities/towns are being visited for the first time by any vendor/distributors."

Last 2 editions of CBF has already covered A and B class cities and now keeping in mind the wider market developments and coverage in other cities, this year's program is designed for the upcoming market channel partners across India. This year's major focus of CBF is on E class cities wherein more than 50 percent towns covered fall are under that category.

Anantpur, Bhatinda, Cuttack, Dhanbad, Dibrugarh, Kanpur, Thrissur and Warangal are some of the few cities where CBF III is going to be conducted. CBF III is being supported by AMD, Asus, HP, Logitech, Netgear, NVIDIA and SanDisk and is organised by Rashi Peripherals Pvt. Ltd.