Subrotah Biswas Joins Logitech

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Prior to joining Logitech, Subrotah Biswas worked with Samsung India for three years in various roles in Sales and Marketing.

Logitech, the $ 2 billion Swiss digital lifestyle peripherals major, announced the appointment of Subrotah Biswas as its country manager for India and SAARC.

In this capacity Subrotah will manage Logitech's Sales and Marketing including new product launches, product distribution and customer satisfaction. Subrotah will be based out of Delhi and will directly report to Moninder Jain, Director, India and South East Asia.

Speaking on the appointment Moninder Jain, commented, "We are delighted to welcome Subrotah in Logitech team. Subrotah’s diversified experience in the IT and CE space will help to value add to the company’s short term and long term goals in India. We will drive an aggressive growth strategy across our product lines. Subrotah’s extensive experience in Sales and Marketing will be a great asset to taking forward Logitech not only in the IT arena but also in the CE space."

On Ground Sales, Channel Relations, Distribution Management, Effec

tive Market Communication and New Business Launching are the key strengths he brings to his role in Logitech as the company prepares itself for the next leap forward in the CE space in India.

Prior to joining Logitech, Subrotah worked with Samsung India for three years in various roles in Sales and Marketing from July 2004 to July 2007, most recently as the Head of Product Marketing, IT.

Biswas was heading the company’s hi-end AV Business since July 2004 prior to taking over as the head of Marketing. Biswas brings with him 12 years of IT industry experience, having worked with organizations like HCL-HP, HCL and Zed-Axis Technologies Pvt. Ltd. during his career.



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