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Posted on July, Monday 09, 2007 By itVARnews Staff
Limelight Networks announced GameShadow has selected Limelight as its exclusive CDN.
Limelight Networks, a leading content delivery network (CDN) for digital media, announced GameShadow, one of the rising stars of the PC-gaming community, has selected Limelight as its exclusive CDN. GameShadow chose Limelight because of its proven ability to scale to accommodate large global audiences of gamers and to help build strong brand loyalty by improving its customer experience when delivering content to its rapidly growing customer base.
GameShadow fills an increasingly important and desirable niche in PC gaming, providing a platform for gamers to download patches, demos, trailers and other content. Since its intelligent client became free to download last year, GameShadow's popularity has been booming with more than 750,000 registered users and the potential to reach millions worldwide.
The Oxfordshire, U.K.-based company was previously provisioning its own servers but found the management overhead to be high and the experience for users far from ideal.
Under the new set-up, users are automatically connected to Limelight Networks' globally-distributed network of thousands of servers, dramatically improving download times.
"It's about reducing complexity in the way we deliver the files and making sure we provide a great service level to our customers," said COO and Founder of GameShadow, Tony Treadwell. "When growing the GameShadow service, it became clear that we had a reputation to uphold and our original file serving system was beginning to show strain under the load. We needed a scalable and high-performing multi-access-point network that would allow all of our customers worldwide to experience the best possible delivery speeds."
In addition to cutting the management overhead in half, Treadwell said he believes the Limelight network provides a fully scalable and cost-effective solution as the company grows to provide updates and patches to millions of PC gamers. GameShadow can encourage this performance-sensitive grou
p of consumers to keep using the GameShadow service by providing a fast and efficient user experience. "Limelight meets our need for a massive online delivery network that has the capability and the scalability to support our extremely large continuous and peak download requirements," he said.
"GameShadow provides one of the best gaming experiences for enthusiasts worldwide," said Vice President, Europe at Limelight Networks, George Meek. "By choosing Limelight, they can now enjoy the benefits of leveraging the most powerful CDN platform, providing their customers with 24/7 access to the latest patches and updates for PC games."
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