SAP Asia Pacific Japan Targets SME Growth

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SAP Asia Pacific Japan announced the alignment of regional resources to drive continued sales momentum in the SME volume-based market.

Capitalizing on the unparalleled opportunities serving small and midsize enterprises (SME) together with its channel partners, SAP Asia Pacific Japan announced the alignment of regional resources to drive continued sales momentum in the SME volume-based market. The go-to-market (GTM) investments, including the appointment of Hub SME Leaders, GTM and Operations and Enablement Leads, will further accelerate SAP Asia Pacific’s already recognized SME leadership.

More than two-thirds of SAP Asia Pacific Japan’s 2,000 new customers in the first quarter of 2007 were SMEs, with that market segment now accounting for around 50 percent of software license revenue in the region. In 2006, SAP Asia Pacific announced its plans to more than triple its SME customer base by 2010. This rapid growth will extend SAP’s already recognized industry market share leadership.

According to the most recently released IDC Enterprise Applications Tracker for Asia Pacific excluding Jap

an, SAP remains the largest enterprise applications vendor in the SME market in APEJ as well as the leading application vendor selling through the VAR/VAD channel. Yesterday, during its annual Summit, SAP India also announced the major milestone of its 1,000 SME customer, Subhiksha, India’s largest and fast growing retail chain.

“The appointments and formation of the new SAP Asia Pacific Japan SME organization strengthens our growing programs to meet the evolving needs of small businesses and midsize companies,� said SVP SME, SAP Asia Pacific Japan, Stephen Watts. “With these investments, we are positioned to triple our SME customer base by 2010 and, in the process, create even more outstanding opportunities for our valued partner community. SMEs in the region can look forward to a continually expanding solution portfolio and enhanced partner capabilities in 2007 and beyond.�

Under the leadership of Stephen Watts, SVP of SAP Asia Pacific Japan’s SME organizati

on, SAP has aligned its team to create additional opportunities for both customers and partners. The new SAP Asia Pacific Japan SME leadership team is responsible for implementing go-to-market strategies, customer and partner engagement models and a diversified partner ecosystem to deliver SAP’s expanding portfolio of solutions for SME companies. The team will oversee delivery of SAP’s full portfolio of SME solutions, including the latest version of SAP All-in-One solutions with an enhanced user interface and the latest version of the SAP® Business One application for small businesses.

The new Asia Pacific and Japan SME organization is committed to accelerating the growth of the SAP customer base while working closely with partners to devise and introduce innovative solutions that meet customer needs. To continue meeting these goals and add further focus to the small and midsize space, new executive appointments within SAP’s SME organization.