Experian acquires Emailing Solution

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Experian’s CheetahMail expands its global reach with acquisition of leading French permission-based email marketing company.

Experian, the global information solutions company, announced that it has acquired Emailing Solution, a leading French permission-based email-marketing provider. The acquisition further extends and deepens Experian’s global reach in the email sector.

Founded in 2001, Emailing Solution, a full-service permission-based email marketing company, currently serves over 300 brands from diverse industries, including Orange (France Telecom), Staples and Hewlett Packard. CheetahMail, which currently operates in the US, the UK, Ireland and the Netherlands, will now have a larger presence in France and Spain.

According to Forrester Research, the French market is one of the largest and fastest growing email markets in Europe. This acquisition strongly positions CheetahMail as one of the leading providers of email marketing in the US and in Europe.

“We are excited to welcome Emailing Solution to the Experian family and in particular to CheetahMail. Their expertise

and deep understanding of the French and Spanish markets will prove invaluable as we continue to broaden our market reach and service our clients with the most innovative technology and service offerings,” stated President of CheetahMail, Matthew Seeley.

Managing Director of Emailing Solution, Guirec Tiberghien added, “Emailing Solution is well established in its market in terms of its range of technology and services. By joining our businesses, we will be able to provide clients with a wider and more comprehensive portfolio of services.”