IBM helps fast-growing firms cut energy costs

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New services allow companies to reap economic benefits of mainframe.

IBM launched a broad array of services to help companies capitalize on the potential economic benefits of moving to the System z mainframe. The services were launched at an IBM event in India, where thousands of fast-growing businesses are searching for ways to reduce power and cooling costs.

In addition, IBM announced it will offer a specially priced System z entry system to up to five customers in India. Participating customers may try the system free for six months, and then have the option to purchase the machine at a special price.

Boasting economic growth in excess of seven percent annually, India has many companies that may evolve into globally-integrated enterprises and outgrow distributed IT environments, as the addition of dozens or even hundreds of individual servers drive power and cooling costs to prohibitively high levels.

By shifting a portion of mainframe development to labs in India, China and Russia, IBM has garnered greater insight

into the unique needs of companies in such emerging markets.

Compelled to estimate power and cooling needs several years into the future, these companies are likely candidates for the IBM mainframe, which offers both massive processing capacity and operational efficiency capabilities. The mainframe – which, as recent benchmark tests demonstrated, can process more than 9,000 transactions per second operating on more than more than 380 million accounts – can handle the most demanding commercial computing workloads.

“The cost and availability of energy are issues all around the world, but they are acutely important in India, making the mainframe especially attractive here,” said General Manager, IBM System z, Jim Stallings. “The services we are launching today will help companies eliminate the unchecked proliferation of energy-hungry servers in bulging data centers – a problem that is overburdening power grids from Mumbai to Manhattan.”

The new IBM mainframe serv