Seagate introduces “DAVE” Technology

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Seagate enables the transformation of the mobile phone experience.

Seagate Technology formally announced the Digital Audio Video Experience (D.A.V.E) technology – the project previously code-named “Crickett” – at the DEMO 07 Conference. Having already created significant buzz in the mobile phone community, the DAVE platform is an enabling technology that delivers 10-20 GB of wireless storage in an accessory smaller than many common slim-line mobile phones.

DAVE technology is designed to store, play and share digital files on mobile phones, PCs, and other wireless-enabled devices.

Using Bluetooth1 or WiFi2 connections, DAVE is the answer to providing substantial storage capacity without impacting the design or cost of mobile handsets. Built for portability and about the size of a centimeter-thick credit card, the DAVE mobile platform slips conveniently into a shirt pocket, backpack, or purse — anywhere up to 30 feet (9.1 meters) from the phone. In addition, the mobile storage platform is open source, enabling third party softwa

re developers to create new applications for the mobile phone utilizing the hard drive’s unmatched capacity and performance. The DAVE technology is offered to telcos and mobile handset OEMs for sale under their respective brand names.

“Mobile telephony is undergoing a multimedia revolution, and the DAVE mobile content platform will provide even more fuel for the growth of new music and video services over mobile networks,” said Senior Vice President and General Manager of Seagate’s consumer electronics business unit, Patrick King. “Products using DAVE technology will enable digital content, whether for business or entertainment use, to be stored, moved, and connected in ways never before possible. Mobile carriers can use this technology for creating value from their investments in high-bandwidth networks, and mobile handset manufacturers have another tool for turning the multimedia phone into the center of the mobile consumer’s digital life.”

The push to monetize mass

ive investments in high-speed wireless networks has accelerated new service offerings worldwide, including mobile TV, digital music, digital video, personal blogging and more.

According to Frost & Sullivan, the number of mobile video download subscribers will jump to nearly five million in 2010 as compared to roughly 250,000 mobile video download subscribers in 2006.

“I am pleased to have Seagate introduce its DAVE mobile platform to the world at DEMO 07,” said Executive Producer of the DEMO Conferences, Chris Shipley. “DEMO introduces products and technologies that will dynamically change market trends and Seagate’s DAVE technology definitely falls into this category, offering exciting new capabilities to our mobile world.”

The DAVE mobile storage platform is expected to be available to leading cell phone manufacturers and telco service providers for products in the second calendar quarter of 2007.