Genius goes retail

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Genius outlines its retail strategy for India and opens 10 retail outlets all across the country.

Taiwan based Genius, one of the leading IT and Consumer Electronics brand across the globe, is planning a series of retail initiatives to enhance its presence in India. This is the first of its kind initiatives from Genius to target the customer directly in the country.

To begin its retail push, Genius has recently launched its 10 retail outlets at the major Commercial hubs in the major cities like Bangalore, Chennai, Delhi, Kolkata, Goa, Surat, Mangalore and Mumbai. To facilitate the smooth functioning and expansion in the Retail segment, Genius is also expanding its distribution network at a rapid pace, with two national distributors Transtek Infoways and Tirupati Enterprises supporting the retail push.

Country Manager, KYE Systems (India) Corp., Sandeep Ramani says, "We are pleased to be part of the revolution in India called Retail, that is growing by leaps and bounds. It is exciting times for retail sector and we are also highly excited about the opportuniti

es that it is offering to companies like Genius. We believe that right now the potential in retail sector is beyond imagination and on other hand being part of the Retail segment would help us serve our end-users in a much better fashion.”

Genius is offering its complete range of products through these retail outlets and has also introduced its Retail program and is running its Festive scheme for this festive season by offering a scratch card to all its customers.

The scheme is applicable for the complete portfolio of Genius high and mid range of products and the scheme is open to public till 31st Oct. 2006. It is offering a wide variety of gifts to offer to its scratch card winners like Digital Video Cameras, Digital Cameras, Home Theatre Systems, Web Cameras, Gaming Devices, etc.

Genius is supporting its Retail initiatives in several ways like in-shop demos, kiosks, display units, attractive danglers, posters, advertisements, running special promotions and in

centive schemes, among others.

All the retail outlets are multi branded showrooms offering a wide choice to the customers. Genius plans to expand its reach in the retail sector much further by adding another 10 outlets by the end of this year to take the final tally for year 2006 to 20 retail outlets.