BenQ on retail expansion spree

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New retail outlets to provide enhanced shopping experience; showcase wide range of BenQ products ranging from LCD Monitors to scanners, storage products, mobile phones etc.

BenQ, a leading player in digital network devices is on a retail expansion mode by opening BenQ IT Zones in different parts of the country. The company plans to open 50 BenQ IT Zones in the next one year.

BenQ IT Zone is an effort from the company to promote its channel partners, aspiring and performing key select partners are upgraded to open IT Zones and with support of promotions and having display and other programmes, the effort would be to help increase his sales turnover and also add to his profitability.

Speaking at the opening, Managing Director, BENQ India Middle-East, Africa, Robert Dung said, "Channel partners are the face of our company as they deal directly with our customers and resellers so they have to be well versed with the latest technology and its various applications. This will enable them to increase their profit margin which means growth for him and for the brand as well."

In recent past cities like New Delhi has a not only seen a

n increase in the use of BenQ LCD monitors and other IT products but also seen an increase in need for diversified applications of these LCD monitors like touch-screen, movie-watching, TV, wall mounting and unique design etc.

BenQ IT Zone offers the customers an opportunity to experience the technology and applications of LCD monitors. In addition, customers will also get a chance to experience and enjoy other hi-end technologies such as fast response time, AMA, Senseye and TV tuner applications. Hence BenQ IT Zone aids the customer to make an able and appropriate choice.