Sony unveils first Blu-ray disc drive burner

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The new Sony disc driver burns up to 50 GB of Data and keeps video in native HDV 1080i.

Sony Electronics (S) Pte Ltd has unveiled its first internal Blu-ray Disc (BD) re-writable drive for the computer aftermarket.

The new drive (model BWU-100A) supports up to 50 GB of data on BD-R (write once) or BD-RE (rewritable) discs or up to four hours of high-definition video using HDV 1080i on a BD-RE 50GB disc. The new drive is capable of burning a full 25GB disc in about 50 minutes.
For personal content captured on a HDV camcorder, the BD drive is optimized for keeping the video in the native HDV 1080i for playback on home players compatible with BD-AV format and PCs with BD drives installed.

Sony¡¦s BD drive also supports recording of standard single layer 4.7GB DVDƒn„bR/„bRW/RAM discs, 8.5GB DVD„bR Double/Dual Layer Discs, and CDs, making it a multi-format burner.

¡§Sony continues to entice with its technology by introducing the much awaited Blu-ray drive which converges the requirement of higher storing capacity and superior quality. Sony¡¦s su

ccess and leading position for DVD writers in India attributes to our abilities to deliver first to market products. Enthusiasts can now store high definition videos and also read/write on normal DVDs & CDs and all this with just one drive¡¨ said Head and Regional Sales & Marketing Department for branded storage products in Application & Devices Marketing (Singapore) (a division company of Sony Electronics (S) Pte Ltd), Vincent Chng.

The BWU-100A is capable of playing back commercial Blu-ray movies as well as personally created Blu-ray content. Commercial Blu-ray movies can be viewed on computers that incorporate an HDCP-compliant graphics card offering DVI or HDMI connections, HDCP-compliant computer display, and software that supports BD-ROM playback, along with the Blu-ray drive itself.

The BWU-100A drive comes bundled with the CyberLink BD Solution from Cyber link Corporation, which provides a complete software application for capturing, authoring, editing and burnin

g high-definition personal content captured by a HDV 1080i format camcorder onto BD discs. Video can also be ¡§down-converted¡¨ to standard-definition resolution for burning onto DVDs.

The internal drive features an IDE (ATA/ATAPI) interface and standard 5.25-inch form factor for easy installation inside a PC.

Availability and Pricing
The recordable/ re-writable drive will be available in September for about Rs. 44300. The product will be available in India through Sony Electronics (S) Pte Ltd¡¦s national distributor for optical storage devices, Rashi Peripherals Pvt. Ltd. that has 45 branches across India.

Sony BD/DVD/CD rewritable drives are sold directly through Sony Electronics (S) Pte Ltd appointed authorized dealers nationwide.