Print and Imaging Industry Continues to Make Phenomenal Consolidation

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ITVar News interacts with the veterans of Print and imaging industry to find out the latest trends that are shaping up this industry.

Nitin Hiranandani, Director, LaserJet Enterprise Solutions, HP IPG


Traditional definitions of printing are rapidly evolving with the explosion of digital content combined with the exponential increase in people's ability to make and share it. As the market leader in printing with $26 billion in global revenues, innovation will continue to be the foundation of our achievements.

Trends that we are focusing on in various market segments are:

Consumer

Increased mobile and web connectivity across all major cities in India and the fast-growing Internet population in India are changing the way consumers interact with content. We continue to deliver Cloud-led and Web-connected innovation that allow people to seamlessly integrate print into their digital lives no matter where they are. With HP’s web-connected printers, users can enjoy cutting-edge mobile printing solutions that were first introduced in the industry including HP ePrint.
In addressing students and home-users’ need to print a considerable volume of study materials, HP has developed and introduced the HP Deskjet Ink Advantage printer series, which presents an innovative solution with high-capacity ink, allowing for high-quality and reliable printing at affordable prices. Users of HP Deskjet Ink Advantage printer series can enjoy up to 50% savings in printing, while being able to print study materials and showcase their school projects at their best.

Small and Medium businesses

HP is helping SMB customers reduce costs, improve their environmental impact and drive additional value to their customers with products and tools that are easy to implement and use.
Companies can save energy costs with HP Auto-On/Auto-Off Technology, intelligence that can turn an HP printer on when it’s needed and off when it’s not.
HP Smart Web Printing, a free, easy-to-use printing application, can reduce paper use by up to 45 percent when printing from the web.
HP Officejet Pro printers offer an inkjet option that delivers high-quality professional inks at 50% lower cost per page and energy than lasers.
Business print apps such as Google Docs and box.net help them manage content efficiently.

Enterprise

Mobile devices continue to outgrow PCs as preferred primary computing devices.  According to Gartner, by 2016, at least 50% of enterprise email users will rely primarily on a browser, tablet or mobile client, instead of a desktop client.  HP continues to bring mobility solutions and a Cloud-unified Experience to the enterprise customer.
Managed Print Services is another focus area for growth. On the enterprise front, Print consolidation and Green initiatives are driving corporates to relook at their printer deployment and explore opportunities for savings, this is an area where HP is working with such organizations in providing solutions for balanced deployment & print fleet management, manage their work flow, and help adopt eco friendly methods to save printing costs. We showcase our MPS offerings as a green benefit to these companies and help them mitigate their paper usage through effective printing solutions. All these are driving the printer market.

Analog to digital through graphics solutions

Advances in our printers are helping the publishing industry make great strides, changing the business and ultimately changing the way people will interact with all of their printed materials.
It is also important to note that India is the innovation engine for IPG – some of the most cutting-edge innovation in cloud and software for IPG is happening here.

Ram Prasad, Deputy General Manager - Consumer Product, Epson India

We foresee Digital Imaging industry getting further consolidated in the coming years taking into account  the large opportunities arising out of digitalization in the smaller cities & towns across India. We see huge business growth in segments like Education/Retail/ Financial Segments just to name the top 3 category

Vivek Chandel, Executive Director, Marketing, Xerox India

We are extremely bullish on the Indian print industry and the graphic arts segment as it continues to grow at a stupendous rate. We have gained a lot of momentum in this business in 2011 and will carry forward this momentum in 2012 with a range of newly launched products and further strengthen our leadership position in this segment. Sectors like Banking, Financial Services, Insurance, Telecom, Retail, Consumer Goods and IT/ITES look very promising for our services growth. As the only player in the market that has the capability to streamline the entire value chain for its customers, we are well positioned to participate and gain the leading share of this growth.