Samsung Initiates HOPE Project for underprivileged children

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Samsung Electronics Co., Ltd has announced the launch of it Samsung HOPE Project, which aims to make a difference in the lives of underprivileged children by providing them quality education.

 Samsung aims to reach out to children across 100 villages in Tamil Nadu through Aid India, its selected partner and in      Delhi /Uttar Pradesh through SMILE Foundation. Consumers too will get an opportunity to participate in this educational initiative and support this movement. For every Galaxy Note sold in the period between February and June 2012, Samsung will contribute Rs.100 towards supporting the selected projects.

On being questioned by ITVar News about the CSR program, Ranjit Yadav, Country Head-Mobile & IT, Samsung Electronics said, “CSR initiative aims to provide quality education to underprivileged children and also aims to create an environment for overall development”.

When asked about that why the contribution will be made only from sale of Galaxy Note, he informed, “ This is just the starting, we are starting with Galaxy note as of now and we might contribute from the sale of other products also once the initiative gains momentum”

He further explained, “Our objective is to promote the cause of education for children as widely as possible and encourage more people to join this movement. So while Samsung India will support the Project through the sales of its flagship Galaxy Note, consumers can even support our partners directly and make the Program stronger.”
Samsung had constituted a high profile jury to evaluate and select partners for this program. The jury was headed by Dr. Raghunath A. Mashelkar, former Director General of Council of Scientific and Industrial Research (CSIR), and currently the President of Indian National Science Academy (INSA); Arun Kapur, Executive Director of Learn Today, Kishor A Chaukar, Managing Director of Tata Industries Limited (TIL), Ms. Anu Aga, Director on Board of Thermax Group and Anand Nayak Executive VP, HR from ITC Ltd. The Jury carefully scrutinized and evaluated all the nominations received and selected AID India and SMILE Foundation as the Partners for this initiative, based on the HOPE Project guidelines.  

Samsung Hope Project represents Samsung Corporate Social responsibility initiatives in the area of Education, Culture, Community Development and Sports. Some of the Company’s initiatives in the area of education include running e- learning centers in different parts of the country; Samsung Wheels of Hope, a mobile computer lab that gives children studying in government and government aided schools access to internet and Notebooks/tablets and Scholarship programs. Samsung is also running the Samsung Innovation Award at the IIT, Delhi.  The current Hope Project initiative seeks to further strengthen the Company’s efforts to reach quality education to more underprivileged children.