Storage- Driving Technology Horizon Ahead

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Storage Vendors shares with ITVar News about the current trends in the Storage market.

S Sridhar, Director – Marketing, India relationship, Dell India

Dell sees storage as one of the key drivers in technology industry today and is betting big on storage: whether virtualized datacenter or from growing cloud adoption, storage will be a key building block and Dell has invested substantial resources in the last 12 - 18 months to build a comprehensive portfolio.

Data is growing at close to 50 percent per year. Procuring and managing such data explosion is close to impossible especially with the reduced budgets. De-duplication helps by eliminating redundant data. This helps in better network and bandwidth utilization, reduced backup windows and also reduced storage infrastructure.

Another important development we see is also the increased acceptability of IPSAN in customer environments. IPSAN based solutions can dramatically reduce the overall cost of storage deployments. For e.g. with IPSAN customers now do not need to have expensive fibre channel switches and HBA’s in their environment. Also the skill sets required to manage such an environment are more easily available. Dell today is an Industry leader in developing and deploying IPSAN solutions with a market share in excess of 35%.

Dell’s Fluid Data solutions are customer-inspired technology designed for seamless, automated, optimized movement of data from the server to storage to the cloud; helping customers efficiently and flexibly move the right data to the right place at the right time at the right cost. These new solutions demonstrate another addition to Dell’s larger initiative to build a Fluid Data Architecture addressing today’s storage challenges.

Susumu Kobayashi, Country Head, Buffalo India

This year has seen significant changes in the storage market, not the least of which is the growing integration between managing storage and the rest of the data center infrastructure. Continuous demand for efficient storage systems and capacities indicates the increasing need to organize and protect larger and more complicated volumes of data used directly in business. There are several factors that affect and influence this demand, which includes cheaper disk storage, market competition, storage capacity of hard disk drives, and the move towards modular disk storage. As we can easily see that deal sizes are growing all the time and margins are under pressure. IT budgets are growing between 10% and 20% but data is growing at 100%. Many organizations are adding more capacity due to cheaper disk price and complicating the environment leading to manageability challenges. These circumstances are providing ample business opportunities for the solution providers to offer their expertise in this area to organizations across the country.

As far as BUFFALO is concerned, Buffalo will also come up with new products as per the market scenario. As of now Buffalo is working upon adding more technical specifications to the latest range of hard drives that can compete easily with other major Brands in the market. We will be coming up with new products especially in wireless and NAS segments and new accessories to get more penetration in Market. Henceforth, more and more additions will soon be seen coming under the Buffalo Umbrella.


Praveen Sahai, Director of Sales, India & SAARC and Strategic Marketing Director - APJ, Iomega

Demand for storage capacity continues to grow at a compound annual growth rate of over 43% from 2008-2013. Data explosion is happening at an exponential rate across verticals and across market segments in India. The explosion of information created by business is making storage a strategic investment priority for companies of all sizes. The need for storage space is ever-increasing, as people want to store everything from data, music, movies, to their personal information like credit card, housing loan, bank statements safely.  

The storage market opportunity, particularly in the SMB and SOHO space, is strong. Every business, big-or small, is continually expanding that calls for huge data backup and storage. The storage infrastructure seems to be getting inadequate every 6-12 months for all segments of the market. SOHO buyers have been the largest purchasers of higher capacity drives (because of lower cost per GB) and this market will continue to grow as a result of the digital explosion. India will be one of the fastest growing mid-tier information storage and management markets.  Increasing tele density and growing reach of broadband is driving the information growth that creates a huge demand for storage. People are downloading movies, music and other multimedia content is fuelling this demand for personal storage. Iomega sees a huge potential for this market through its innovative products that will satisfy the demand for secure and reliable storage solutions.
As we help grow this market and educate the segment on how to STORE on storage devices and not use compute platform for storage, this market will see exponential growth in 2012 and ahead.

Edward Lin, Director of Market Promotion, QNAP

The storage market trend will highly relates to the demands as listed above. IT professionals will seek alternatives to fulfill their needs on serer virtualization and cloud access. The storage manufacturers should, and will provide according solutions for these needs.

Khalid Wani, WD’s Sales Director – branded business for India, Middle East and Africa

The main trends will circle around the topics mobility and the cloud. The “Always-On”, being permanently online in every situation and place, will prevail more and more. It is not just our homes which will be connected, but our whole lives. Due to the rapidly growing amounts of data being produced not only the storage and backup of it, but also the management and the easy accessibility of these data from anywhere, will become crucial for private as well as professional users. Thus the demand for safe and uncomplicated storage solutions will grow.


So at the moment, NAS based mobile wireless storage remains the most attractive and affordable option for Indian consumers. It has found acceptance because it can deliver wireless storage and streaming at a lower cost per gigabyte than most Cloud offerings.   

Personal Cloud will fuel the demand for NAS products wherein the consumer would like to have access to terabytes of data from mobile platforms like iOS / Android.

Gaurav K Gupta, Director, MB Solution (P) Ltd (Representing Thecus in India)

Virtualization, Web 2.0 and ERP/CRM adoption are the key trends in the storage market. Productivity software like MS Exchange, Oracle, SQL will further increase demand for storage. Growing demand for Surveillance data is another big demand creator for storage.