HP organizes road show in Ahmedabad on Latex Technology

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As HP’s LATEX print technology using water-based inks rapidly finds new installs everywhere, HP seeks to bring benefits of this proven environment-friendly technology to PSPs all over India

Hewlett-Packard, the leader in the Imaging and Printing industry in India, organizes Latex road show in Ahmedabad , the booming tech-city,  and has further strengthened its position in the space with the new Latex printing technology designed with the environment in mind. Latex Printing Technology is a breakthrough technology that uses water-based LATEX inks and is environmental-friendly, and helps PSPs reach new levels of productivity with high speed & high quality printing.
HP Latex Road Show, a pan India program, is taking place in Ahmedabad with an objective of promoting eco-friendly printing technology, opening up the Signage Print Service Providers (PSPs) to a newer world of greener and healthier printing atmosphere.
 
Showcased during the road show, HP’s large format printer L25500 offers double-sided printing capabilities, handling roll feed with less user intervention and more accurate, automated registration. Compatible with more than 500 media solutions. HP Latex ink provides a consistent, reliable performance across a variety of substrates along with being non-flammable and non-combustible. This one printer can take care of both outdoor and indoor signage print applications and requires no special ventilation.

HP Latex Printing Technology allows one to print wide range of Soft Signage like Outdoor Banners, Indoor/Outdoor signage; Light boxes- film& paper; POP/POS; Indoor Polyester fabric signage; Bus Shelters, Vehicle graphics, etc. It prints on both the sides of the sheet, decreasing the cost and increasing the speed of the print job. It uses water-based, odourless inks, is easy to run, with no hazardous air pollutants and recyclable cartridges. With L25500, the customers can branch out, do more for their clients, and attract new customers while keeping costs down to earth.
“HP has always believed in innovations in the printing space. Now with an initiative of reducing the carbon footprints, HP’s Latex Technology promises the consumer a greener tomorrow while providing him the best-of-the-class prints. The eco-friendly promise by HP will take the printing industry to a new paradigm and will create a benchmark for the brand advertising business,” said Puneet Chadha, Director- GSB, HP India

“HP Latex is the future of super wide printing and is going to provide explosive growth to the customers. Also, with organizations today becoming more & more environment conscious, a breakthrough technology like this is the need of the hour. We want to help our partners to grow their businesses while reducing the total impact of printing on the environment. HP LATEX technology large-format printers are successful the world over, as well as in India, and are finding more and more installs every week,” said Paresh Shetty, Business Unit Manager- Latex & Signage, HP India.

HP L26500 produces 1,200-dpi output with outdoor display permanence of up to three years unlamented or five years laminated for high-quality, long-lasting prints. The output also dries inside the printer, boosting productivity for double-sided print jobs, and allowing immediate finishing or use.