Sai Infosystems- Setting High Standards

• Email
• Print
• ( 0 )
• 

In an exclusive interaction with ITVar News, Kirit Joshi, Sr. Vice President, Sai Infosystem India Ltd. shares marketing mantra and core principles of the Company, top priorities for the Company, Company’s channel strategy and other upcoming plans. Here are the excerpts.

ITVar News: What are the marketing mantra and core principles of SAI Infosystem so as to stay profitable?

Kirit Joshi: Customer Satisfaction, Partnership Approach and Total Solutions. At SIS, we do not expect and want our customer to run from pillar to post to fulfill their ICT needs and resolve the issues related to technology. These issues may range from total cost of ownership, budget, scalability, integration, compatibility, security or anything else pertaining to ICT. We take responsibility of all above factors and more to ensure that our customer is satisfied and come back to us again and again. This ensures low customer acquisition cost, a steady stream of business and revenues and a partnership for life.

ITVN: How do you ensure enhanced business and revenue growth which further provides better scalability?

KJ: We increase scope and spectrum of our services based on the requirements of our existing customers who are looking for all solutions from us because of our relationship. This helps us in learning new technologies and approach new customers who are looking for these new solutions at that particular moment. It is a cyclic process with positive outcome for us.


ITVN: What are some of the top priorities for the Company in 2012?

KJ: Areas like Disaster Management, Tele Medicine and Tele Education.  

ITVN: Are there any plans by the Company to get in to expansion mode by entering in to any tie up or partnership?

KJ: Not as a part of strategy. However, given the right opportunity, we are not averse to any tie up or partnership.

ITVN: What kind of strategy are you following for the channel community? Do you introduce any periodical sales incentives and marketing programs to drive the channel community?

KJ: Our Telecom Vertical is actively pursuing the channel community. Besides normal incentives and marketing programs, we want to bring additional revenue generation opportunities for our partners. Perhaps, our approach will be a game changer for the channel community.


ITVN: What kind of challenges are you facing these days and what are the remedies you have adopted for such challenges? Till what extent those remedies have proved to be fruitful?

KJ: Trained manpower in the new sectors like Telemedicine, Disaster Management etc. remains a challenging proposition even today. We are working on in house training team to address this challenge.  

ITVN: What are your immediate plans for upcountry market, and how are you expanding it?

KJ: We are well entrenched in majority of Indian states. We are establishing our base very fast in certain states where we are not well represented.

ITVN: How is the company positioned currently and what kind of market share do you anticipate in future?

KJ: We enjoy a comfortable position in System Integration and total solution space and want to be the market leaders in verticals powered by convergence.

ITVN: What are the current Government projects that you are working on? Any other Government projects that are there in the pipeline?

KJ: We are working on multiple projects starting from networking of universities across the country under NME project to supply of Hardware to various government departments and PSUs. We have also participated in some major tenders like tender floated by GIFT City at Gandhinagar and hope to end this financial year on a high note.

ITVN: How do you see the overseas market as part of expansion?

KJ: We expect that within next three years, overseas markets will contribute 30% to 40% of our total revenue.

ITVN: What are the biggest drivers of growth for your company?

KJ: Convergence.

ITVN: Where do you see the future of Sai Infosystems three years down the line?

KJ: We see ourselves as Rs. 5000 Crore group with presence in majority of world markets.