ESET Partners ABBYY to Bundle Online Offering

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ESET, the leader in proactive protection against cyber-threats, has bundled its online offering for Indian consumers with innovative tool from ABBYY, a world leader in optical character recognition (OCR), document capture and form processing, linguistic technologies, and translation services.

A new online bundle offer is available for ESET flagship products for home users - ESET NOD32 Antivirus, ESET Smart Security and ESET Mobile Security. ABBYY Business Card Reader for Android, offered in a bundle with ESET products, allows transferring contact information from business cards directly to the mobile address book by using the smartphone camera with autofocus and ABBYY's optical character recognition (OCR) technology.
 
ABBYY Business Card Reader intelligently locates different types of contact information which can be found on a business card, such as First Name, Last Name, Company, Title, Telephone Numbers, Fax, E-mail, Web site and more. All these data types can be saved automatically to the corresponding fields of a phone book without the need for further reorganization of the obtained data. At the same time, it provides additional options allowing users to edit change or add new fields. Users can also add a photograph of a given contact person as well as easily find a business card address in Maps without closing the application.
 
“We have been looking for such software which would embellish our online offers for home users. ABBYY Business Card Reader for Android proved to be very helpful and user-friendly. This app saves a lot of time, especially for people involved in office work. It takes a picture of a business card, reads it and automatically extracts contact data, then entering it into the appropriate fields of phone’s address book. As we see more and more smatphones and tablets on Android platform in India, we believe such bundle offer will be welcomed by Indian users”, said Pankaj Jain, Director of ESET India (ESS Distribution Pvt Ltd).
 
‘New bundles of ESET Smart Security and ESET NOD32 Antivirus with ABBYY Business Card Reader for Android were presented to Indian audience. Entering consumer market in India with such strong brand as ESET will give us better opportunity for future market penetration and good brand recall among end-users. We are expecting that the cooperation of these two world-famous brands will reach top positions on local market’, said Anna Muzurova, Head of Marketing, ABBYY 3A.
 
ESET+ABBYY bundle offer will be available online, however the companies don’t rule out the possibility of introducing this offer in the retail market in future. At initial stage ABBYY’s consumer products and solutions in India will be sold online through AV Software, a local distributor of security software.