Samsung Reinforces its Leadership with new Wave Y Smartphone

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Samsung Electronics Co., Ltd has announced the launch of the Samsung Wave Y, its latest Smartphone based on the powerful bada 2.0 operating System. The feature packed, stylish Wave Y (S5380) targeted at Gen Y allows them to easily remain connected, be socially active as well as personalize the device as per their requirements.

“Consumers today, especially the younger generation is very expressive, socially active, wants to stay connected and do more while on the move. This device not only meets these needs of Gen Y but allows them to personalize the phone to match their personality and provides them with a richer, more intuitive Smartphone experience. We are very confident that this device will catch the imagination of our young consumers,” said Ranjit Yadav, Country Head, Mobile and IT, Samsung India.

Wave Y makes it really easy to be smart with a slew of intelligent and stylish features. The bada 2.0 platform offers a state-of-the-art OS with better features and more ease of use, while the powerful 832MHz processor enables a fast response time and smooth multitasking. The ergonomic rounded design offers a comfortable grip with the metallic hairline pattern adding sophistication. The large and wide 3.2" HGVA screen offers a crystal clear view. The sleek device with a clean cut design measures12.3 mm slim.

CHATON (Samsung Messenger) available on Wave Y introduces a new way to keep in touch. CHATON connects everyone in a single easy chatting service as it supports multiple platforms including Android, iPhone OS, bada OS, Blackberry OS etc.

The TouchWiz for bada provides a superior smart phone experience. Live Panel offers an interactive home screen that can be customized to display preferred information such as weather, stocks, news updates etc. The Innovative Lock Screen offers direct links to missed events. The Folder Management function allows users to create and manage folders easily with the multi-touch interface. The 3D folder viewing offers an intuitive way to keep all files organized properly.

Wave Y is attractively priced at Rs 7950/-. All consumers buying an Airtel sim card along with Wave Y will get 500 MB data free for one month and 100 MB free data usage per month for 12 months on 3G. With the launch of Wave Y, Samsung has 14 Smart phones across the Android, bada and windows platforms, priced in the range between Rs. 6600/- to Rs 34,990/-