Avnet and Kingston Announces Global Agreement

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Avnet Computing Components and Kingston Technology announced a global agreement to market and distribute Kingston's memory products across Europe, Asia Pacific and the Americas.

Avnet Computing Components, the technology channel's number one source globally for current and next-generation AMD and complementary technology, and Kingston Technology, the world's leading independent memory module manufacturer, announced a global agreement to market and distribute Kingston's memory products across Europe, Asia Pacific and the Americas.

As part of the agreement, Avnet will market and distribute Kingston Technology's ValueRAM and Flash memory products, concentrating on specific customer segments including value-added resellers (VARs), system builders and PC assemblers. Kingston Technology's leading-edge, high density modules complement AMD's Opteron technology. Kingston products are made with premium components and are carefully designed and manufactured to ensure high quality and reliability at competitive pricing.

"We are delighted to be partnering with Kingston Technology, a leading brand of memory modules. The partnership will enable us to enhance

our offerings to the system builders and value added resellers, especially targeting consumer and SMB segment" said J Vice President and General Manager, Avnet Computing Components, Asia Pacific. aideep Malhotra, "Kingston has a broad offering from ValueRAM to HyperX range of
high-performance memory. With the addition of Kingston to our product portfolio, Avnet's channel will now be able to source quality memory product, suited to broader market segments"

"As the world's largest independent memory module manufacturer, Kingston Technology understands that a right distribution partner is critical to the success of our business," said Scott Chen, Vice President, APAC Business Development, Kingston Technology. "We believe that working with Avnet will not only make our excellent-quality memory products more broadly available worldwide, but also, better satisfy the needs of our diversified customer globally."