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NetDragon Partners with China Mobile\'s Wireless Music,online games and mobile Internet platforms

Posted on December, Monday 19, 2011 By itVAR News Network

NetDragon Websoft Inc., a leading developer and operator of online games and mobile Internet platforms in China, has announced that Boyuan Wireless Websoft Technology, a subsidiary of NetDragon specializing in the mobile internet, has signed a strategic partnership agreement with China Mobile's Wireless Music Base at the "One Cloud, Multiple Servers.

Leading Wireless Market"-themed press conference held in Beijing recently. The two parties will consolidate the strengths of their respective resources to provide tens of millions of smartphone users with more extensive and convenient music products in a new service model, while facilitating a legal solution for the provision of music in the mobile internet sector.

The partnership brings together two million selections from both the popular and classical music libraries available at www.12530.com. NetDragon's mobile entertainment portal sj.91.com will set up a new section, entitled "Mi-Cu Music", in the Download channel as well as at the WAP site, and will incorporate both the HTML and WML versions of the 12530 content community in the Ringtone and Music channels of 91 PC Suite. Meanwhile, the content community will also be embedded in the PC client of 91 PC Suite, allowing for the downloading of ringtones and songs. Finally, 91 Panda Home will set up a desktop music player in a prominent position on the site.

Chen Hongzhan, Vice President of NetDragon and Co-CEO of Boyuan Wireless, said, "We take the cooperation with China Mobile very seriously. 91 Mobile Platform will leverage all of its strong points to serve more users, allowing them to enjoy the fun of music via mobile."
 
Chen Jianji, General Manager of Wireless Music Division at China Mobile, commented, "China Mobile highly focuses on the wireless music business as a significant part of its mobile internet strategy. We decided to cooperate with 91 Mobile Platform for its technology and market advantages and forward thinking efforts. Through the partnership, we hope that more users can experience the latest music via their mobile device more conveniently and fast in this new era of the mobile internet. By working together, we believe that we can accelerate the entry into this era."

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