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Posted on December, Wednesday 07, 2011 By itVAR News Network
Microsoft has announced the availability of CRM R7 2011 in India. CRM R7 2011 integrates social capabilities into Microsoft Dynamics CRM and further strengthens service and marketing processes for businesses.
Its integration with Office 365 makes the value proposition for customers even more compelling.
CRM R7 2011 provides fresh and powerful social integration features that enable businesses to gather insights about their customers and products by integrating real-time social media conversations into companies’ existing CRM view of the customers. This software is expected to strengthen lead generation and accelerate customer and influencer outreach.
The software now features Automated Activity Feeds which are also accessible through the Windows 7 phone and incorporate Micro-Blogging by which users are able to follow important real-time business events and activities through social media in an intelligent and timely manner. The software also features Conversations through which users can collaborate between internal sales and service teams to ultimately improve customer experience. The R7 2011 release simplifies cloud service management by offering a common administration, billing and provisioning platform with Office 365.
CRM R7 2011 is available on CRM Online, the cloud version of Microsoft Dynamics CRM offering, as well as for the on-premise and partner-hosted deployments in India. The new Social Collaboration capability of R7 2011 brings the ease to seamlessly manage external and internal conversations and relationships along with improved productivity through collaboration tools for customers.
Nitin Chowdhary, Business Head & Vice President, Tyroo Media said, “We're very happy with our decision to implement the solutions offered by Tectura using Microsoft Dynamics CRM 2011 to automate and streamline our organization's CRM strategy. We are confident that the current service update that includes social capabilities such as activity feeds and updates from social channels will prove highly beneficial to our CRM strategy in a world driven towards social media.”
“With this new release, we are equipped with an advanced lead tracking mechanism and several important social capabilities. We are impressed by the ‘Identity Federation’ functionality and know that we have made the correct decision in adopting Microsoft Dynamics CRM 2011. Its familiar user interface, identity federation, seamless integration with Microsoft Office, customization flexibility, platform scalability and its multiple deployment options are just what were desired," said Karn Shanker, Managing Director, Sys_Pro Consultancy, a Microsoft customer.
“At Microsoft, we are constantly innovating to help our customers streamline their businesses. The new CRM update delivers social capabilities allowing our customers to build more productive relationships. The social productivity service reinforces our commitment to deliver familiar, connected and intelligent experiences by offering new integrated social collaboration capabilities, as well as interoperability with Office 365 and new enhancements using Microsoft Dynamics CRM in the cloud for enterprises,” said Subhomoy Sengupta, Group Director – Microsoft Dynamics India.
“This roll-out focuses on social collaboration capabilities allowing users to view the activity feed conversations and any updates from social channel within the CRM application. It also provides a unified Microsoft Office 365 experience, seamless integration with SharePoint Online, and Extended Mobile Integration with Windows Phone 7 thereby enabling organizations to develop a deeper connect with their customers and internal sales teams and hence drive higher productivity,” said Chetan Pathak, Country Manager, Tectura, a Microsoft Gold Certified Partner.
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