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Products

Channel Community- The Strongest Pillar Of Symantec’s Growth

Posted on November, Tuesday 22, 2011 By itVAR News Network

In an interaction with itVAR News, Ajay Goel, Managing Director – India & SAARC, Symantec shares vital details about the Company.






Q1) What is the present focus for Symantec in India as well as globally?
 
Today, strategic IT trends are changing enterprise IT globally, as well as in India. From cloud computing, which Zinnov predicts will be a billion dollar market in India by 2015, to mobile computing and social media, these trends are increasing productivity and efficiency in businesses by enabling anytime-anywhere access to information. 
 
In fact, the device you use is no longer important as long as employees have access to data where they want and when they want. In this context, the infrastructure no longer matters; it is people and information that are driving business, and IT needs to bridge the two.  Today, we need a fundamental shift in how we approach the connected world, a shift that focuses not on the systems. A shift means we protect and manage the identities and information, regardless of the device, the location, the infrastructure, whether it is physical or virtual.
 
 In order to secure in this connected age, Symantec has been assembling a set of solutions that bring together identity and device security, information protection, storage management, context and relevance and the benefits from leveraging the cloud – the critical enablers of confidence in a connected world. 
 
Symantec’s Vision is supported by five key enablers:
Identity Security—This means that you are who you say you are, and your identity is  protected  and managed.

 Device Security—Your information is safe on any device in any environment.

Information Protection—Your information is protected from breach, loss and misuse and we must be able to back up and recover information.

Context and Relevance— In short, context and relevance is about getting the right information to the right person at the right time.  IT needs to categorize what information is most important.

Cloud – Cloud will greatly change the way services are delivered.  More organizations will leverage public and private clouds because your information and applications are always there.
In short, Symantec - globally and in India is focused on helping organizations and consumers secure and manage their information and identities, providing the confidence to live and work in the increasingly connected and information driven world.

 Q2) What kind of verticals are being targeted by Symantec in India?
 
Today, businesses across verticals are facing security and storage management challenges. 
Key trends like Cloud Computing, Virtualization, Mobility, Data Growth and Threat Landscape are rapidly transforming how businesses choose to address their security, storage and systems management challenges. It does not matter which vertical we look at, all having IT infrastructure and are courted by these technologies that pose unique challenges. Our entire portfolio of security and storage solutions, aims to secure and manage, any organization, irrespective of its size or sector.

 Having said that, some verticals such as BFSI, government and telecom, due to the nature of business, are more aware of the need for security and storage systems management and we continue to focus on these areas.  Also, many sectors are governed by regulatory compliances, which add to the difficulties for IT staff. Our breath and length of solutions are relevant in this scenario across all verticals.

 Q3) What is your go to market strategy for pushing security range of products in India?
 
Symantec is a partner led company and our partners drive our business across our portfolios of both security and storage solutions. Our Enhanced Symantec Partner Program focuses on equipping partners with skills and knowledge to leverage the key growth areas in the industry. Specializations are the core of our program and for security solutions expertise, we Specializations under the following solution areas: Enterprise Security, Endpoint Management, Data Loss Prevention, IT Compliance, and Encryption.
 
The threat landscape is changing so dynamically, that it becomes essential for our go to market channel, our partners to be experts in the latest technologies to combat these sophisticated threats.
 
 
Q4) How does Symantec ensure that the solution provider community is moving up the value chain?

The IT landscape is undergoing multiple changes. Large enterprises and SMBs are facing stringent          budget cuts, yet cannot do away with implementing the right technology to address key business challenges. 
Symantec’s Enhanced Partner Program is designed to enable partners to be at the forefront of the market and provide them with opportunities for predictable, profitable business growth. Our Specializations are developed to equip partners with skills and knowledge to leverage the key growth areas in the industry.
 
These specializations are available for:

   Security: Enterprise Security, Endpoint Management, Data Loss Prevention, IT Compliance
   Storage: Data Protection, Storage Management, High Availability, Archiving and eDiscovery 
   Market Segment: Small and Midsize Business
In evolving consulting services to a partner-led approach, the Master Specialization categories will be available to eligible partners who specialize and maintain an active consulting practice, and complete business and technical assessments in each solution area. 
Master Specializations are available in five solution areas: Enterprise Security, Data Loss Prevention, IT Compliance, Data Protection, and Archiving and eDiscovery.
Q5) Please share your revenue targets with us?
 
Symantec does not break out specific revenue numbers.
 
Q6) How many channel partners are working with Symantec in India? Any expansion plans that you have on this front?
 
Symantec is a channel led company and we have an extensive partner base in India. We are seeing encouraging feedback from our partner community towards our Specializations program and we do see them playing an integral role in our growth.

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