Kaspersky Lab Appoints Sachin Tendulkar as Brand Ambassador

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Kaspersky Lab, a leading developer of secure content and threat management solutions, has appointed cricketer Sachin Tendulkar as the company’s Brand Ambassador beginning October 2011.

It is an exclusive association in the antimalware field, and Sachin will represent the Kaspersky brand in India and other regional markets of Kaspersky Lab around the world.

 

The announcement of master blaster Sachin Tendulkar’s teaming up with Kaspersky Lab as Brand Ambassador, was made at an internal Channel Partners Meeting in Mumbai held at the ITC Grand Central Hotel. Present on the occasion were Harry Cheung, Managing Director of Kaspersky Lab - Asia-Pacific, and the cricketing legend himself, along with Altaf Halde, Managing Director, and Jagannath Patnaik, Director of Channel Sales, both of Kaspersky Lab - South Asia.

Cheung said, “Cricket is like religion in India. The youth of this nation looks up to Sachin Tendulkar as a huge inspiration. We are naturally excited to be associated with the cricketing maestro.”

 

 “Sachin Tendulkar personifies our core brand truths of Relentless Expertise, Always Ahead, Different, Optimized and Reassuring. We recognized the great synergy between our brand and Sachin Tendulkar, both being leaders and specialists in their own fields. Through this association, Kaspersky Lab aims to strengthen brand recall to meet the company’s ambitious growth plans. We believe that Kaspersky Lab will benefit from the tremendous credibility and influence of brand Sachin,” he added.

 

The company’s most valuable asset is the relentless expertise it has gained in its years combating viruses and other IT threats. Kaspersky Lab is much like Sachin Tendulkar: both recognized and respected worldwide for excellence in their fields.

 

Sachin Tendulkar said, ''I am very happy to be associated with Kaspersky Lab - a leader in IT security space. To be part of their major involvement in sponsorship of world-class sporting events such as motor sports, rugby, and now cricket will indeed be wonderful. I myself have used Kaspersky products in the past to protect my personal computers and mobile devices, and am satisfied with the performance, security and speed. Just like in cricket, where you need quicker reflexes, what I understand is that Kaspersky’s response time to threats is much quicker and faster than the others.”