Partners Site Service: A big concern in North-East

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Rita, a student takes up her laptop to finish her project and in the morning without any prior warning the laptop goes off and refuses to restart. She needs her project and hence is desperate to get it fixed as soon as possible. But things do not go smooth; the customer care number given in the booklet just doesn’t seem to go through.

In fact, when she took it to the nearest service point, she was informed that the product has a major fault so it can be fixed only at a metro city, which would take around 7-10 days. It’s a common situation in the North-East.  Most of the vendors are lacking as far as backend services for each of the products that they sell is concerned.

Commenting on the laptop service, Rajesh Aggarwal of Simony Systems says, “We ourselves provide the service for Acer laptops, however for other products the problem still remains.”
The regional IT association, NECTA is trying hard to ensure that vendors turn more serious for after sales support. Agarwal mentioned that the association has approached CIITA, and they will soon make it mandatory to register all vendors and all of their service metrics.  Many times the distributors or resellers aren’t even aware of the procedures to be followed to sort out any of their own problems like dead on arrival cases or faulty product cases. For all these issues the association will ensure that each of the vendors makes their policies and regulations clear to all channel partners.

And considering the recent cases of many laptops reported being stolen from the showrooms, it is becoming imperative that the channel community brings in a solution. Hence, the partners across north east are requesting the vendors to share the MAT numbers of the laptops, which would help in tracing the stolen laptops and retrieving them without much ado.     

Simony Systems strengthens its retail portfolio
Simony Systems, Value Added Reseller based out of Guwahati in Assam has taken their retail business to the next level. The company has recently come out with their own showroom of IT products.
 “We will carry on with our distribution and reselling line from our headquarters. However, through this showroom, the idea is to go completely retail.   Our retail focus would help us to gain a better hand on the arising demand from the customers, “says Rajesh Aggarwal, Simony Systems. The customers can touch and have a feel of the products for better decision-making.

Aggarwal agrees that there is a greater demand for high-end laptops from the student community. In fact Guwahati is becoming an education hub in North-East.  As per many resellers in the region, Dell and Sony Vaio are seeing a greater demand, but Rajesh maintains that the brands are almost the same when it comes to the demand within the regions.    
However, there is a trend among the buyers where the jazzy look turns them on more than the configuration.  “Yes, recently I had a customer who was very particular to have a Pink colored Sony Vaio laptop. The customer wasn’t concerned with the kind of configuration that it would carry and made it clear that he will buy the product if only that particular color is available,” Rajesh remembers.