Belkin Strengthens Distribution Network in Sri Lanka

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Belkin India, a leading provider of interconnectivity solutions across computing and consumer electronic devices, announced that the company has extended its operations and established presence in Sri Lanka.

With this move, Belkin India has crossed the boundaries of the country, to strengthen the relationship with customers overseas in Sri Lanka.
 
Belkin appointed Trident Corporation Private Limited as its distributor for Sri Lanka. Belkin’s exciting product range is already available to customers in Sri Lanka, through distributor Brown and Company PLC.
These collaborations enable Belkin to deepen its foothold in the Sri Lanka market, with the resilient and widespread networks of the two companies.
 “We are excited to bring on board, Trident Corporation and Brown & Company PLC, two of Sri Lanka’s most renowned companies for distribution of our products. This move will enable us to develop a stronger foothold in Sri Lankan and realize the immense opportunity and untapped customer base of this market. Belkin products will now be widely and easily available through our channel partners that form the backbone of our business,” said Mohit Anand, Managing Director, India Sub Continent, Belkin Inc.
Manish Fitkariwala, Country Manager – Sri Lanka, Maldives Thakral One said, “We at Trident Corporation Ltd., a flagship company of the Thakral Group are pleased to partner Belkin for distribution of its exciting product range in Sri Lanka. With over 100 years of experience in Sri Lanka, we see tremendous potential and demand for innovative IT and lifestyle products introduced by Belkin. We see this relationship in a long lasting one like our other relations."   
“Brown & Company is very pleased to have partnered with Belkin International in Sri Lanka. We see great synergies in both our portfolios & have no doubt our innovative products & services would truly add value to the Sri Lankan consumer,” said Murali Prakash, MD, Brown & Company PLC.
Brown & Company PLC was appointed as distributor for Belkin for its exciting range of products. The company that has been in this business for 137 years now offers a wide distribution network for some of the leading brands in the consumer electronics, plastics, office automation, batteries, power systems among others.